Director of Healthcare Business Strategy / JWT New York
Leo is responsible for providing overall strategic leadership across JWT New York's health care businesses. His particular areas of expertise include business and brand strategy development, new product launches, brand repositioning and integrated marketing. Leo has accumulated diverse health care marketing experience (Rx, OTC, Rx-to-OTC) in multiple therapeutic categories across virtually every major marketing discipline and target audience. Throughout his career, Leo provided strategic guidance to such industry leaders as Procter & Gamble, Johnson & Johnson, Bristol-Myers Squibb, AstraZeneca, Wyeth, Pfizer and Sanofi, to mention but a few. He also served as Chief Strategy Officer for one of WPP’s largest cross–functional, cross-discipline operations in the pharma space.