JWT SINGAPORE WINS SINGAPORE TOURISM BOARD
24 April 2013
SINGAPORE, April 24, 2013 - The Singapore Tourism Board has named JWT Singapore as its creative agency of record after a hotly contested pitch that involved more than 20 advertising agencies.
JWT Singapore will create campaigns for markets in the US, Europe, Asia and Australia as part of its remit. STB, which called the pitch in January as part of its agency review cycle, is one of Singapore’s largest advertisers.
Shortly after STB invited agencies to submit proposals, JWT tapped its planning leads in seven different markets, on three continents, to conduct research on Singapore’s image as a travel destination. That research underpinned the strategy and creative idea that JWT pitched to the Singapore Tourism Board.
"Our entire team is humbled and thrilled. Singapore is a world-class country that embodies the best of Asia’s beauty and diversity. But more importantly, it's where we call home. So it's an honor for us to be given the noble task of showing the world what Singapore truly is," said Frank Bauer, JWT Singapore CEO.
JWT Singapore, which also was named agency of record for the Changi Airport Group in January, has gone from strength to strength in the last quarter. Bauer, who joined JWT as the Singapore CEO on January 1, has moved quickly to revamp and energize the agency, and last month promoted Cheng, who has been named Digital Creative of the Year by the Institute of Advertising Singapore two years in a row, to the role of CCO.
“STB is one of Singapore’s most sought-after clients, and I’m thrilled they’ve chosen to partner with JWT,” said Tom Doctoroff JWT Asia Pacific CEO. “The entire regional and global network of JWT is committed to pulling out all the stops to support JWT Singapore’s bid to establish Singapore as Asia’s premier travel destination,”
More about JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT opened its first offices in Asia Pacific in 1929, and today has more than 3,000 employees spread across 18 countries in the region.
Asia Pacific Director of Corporate Communications