JWT Acquires Majority Stake in Activeark of Finland
9 July 2012
Best-in-class Digital Marketing agency to join JWT Network
LONDON, 09 July 2012 – JWT Chief Executive Officer of Europe Toby Hoare announced today that JWT has acquired Activeark, one of Finland’s most prominent digital marketing agencies. This is one of the most significant European acquisitions for JWT in recent history and will create a new brand for clients seeking an exciting proposition for their communication. Activeark is the largest digital agency in Finland and was selected as the agency of the year in 2012.
Founded in 2003 in Helsinki, Finland, Activeark is an international agency focused on creating remarkable user experiences. It has offices in Helsinki, London and Mumbai and works with a range of clients including Hartwall, Nokia and Marimekko.
Markus Hakala, CEO at Activeark, becomes CEO of Activeark JWT Oy. Jean Gallen, Managing Director of JWT Helsinki will be Chairman of the Board and will operatively be in charge of client service. The founder of Activeark, Robin Bade, will focus on the development and overall quality of the service offering. All current owners of Activeark will continue in their operational positions. The Activeark operations in the UK and India will also assume the new name.
Toby Hoare, CEO of JWT Europe said: “This is a major step towards us achieving our ambitions in Finland. The merger catapults Activeark JWT to a top three marketing agency in Finland and brings together a respected global, well-established brand expert with a leading, fast growing, digital marketing agency. We know we will do great and exciting things together as one team.”
Markus Hakala commented: “The merger is a natural answer to client requests and needs. It’s time to stop talking about digital and traditional roles. Consumers’ media consumption is rapidly and constantly changing, and brands need to cope with this to survive. In our new set-up we will be able to deliver customer experiences in all channels, both online and offline.”
Robin Bade says “I believe we are now in a strong position to provide holistic business solutions to our clients and to design superior experiences for consumers. I am therefore delighted for us to join such a network as JWT and together build a story around our complementary skills. ”
Markus Hakala +358 40 562 5492
Jean Gallen +358 400 482 695
Robin Bade +358 40 557 2357
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content for brands such as Johnson & Johnson, Diageo’s Smirnoff, Macy’s, Ford and HSBC. JWT embraces a “worldmade” philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
WPP is the world’s largest communications services group with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 146,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
JWT Helsinki develops modern communication solutions that activate brands, engage consumers and create content for all relevant touch points. Strong FMCG-knowledge, both in branding and advertising, and a deep understanding of the retail environment are our special “fortés”. The multitalented team of 27 professionals is also known for its top-of-the-city service attitude. JWT Helsinki’s revenue was €3,4 in 2011 and its biggest clients are Nestlé, Nokia and Bayer.
Activeark was set up in 2003. The agency is full service built for today’s digital society and works across a number of sectors. The company has offices in Helsinki, London and Mumbai and employs 80 people. Markkinointi&Mainonta magazine named it Agency of the Year in 2012.