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Roaming the evergreen field of advertising for over 15 years, and loving about 99,9% of it. I write, I doodle, I try to be as hybrid as possible without making younger online creatives laugh. Writing and surfing are my hobbies, but one tend to get in the way of the other.
Coca-Cola Copywriter Creative Department Creative Director Gustavo JWT Brazil Kraft Foods Microsoft Shell Soares Unilever
JWT Brazil
Brazil
JWT was the first international advertising agency to establish a branch in Brazil. It was also the first large agency to incorporate the digital area in its day-to-day activities...
Mario Amaral, 50 Sao Paulo Brazil
+55 11 3888 8000
Johnson & Johnson - Band Aid
Shout / JWT Brazil
Band-Aid. Don't let wounds bother you.
Hotel Emiliano
Short Stories / JWT Brazil
Precursor of small luxury hotels in São Paulo, Emiliano is an icon among the 5-star hotels in the city. It gained its reputation for the quality of the services offered, the frills...
Other Images
Opposite (“Heaven / Hell”, “The world is flat”) / JWT Brazil
From this to that and everything in between.
The world is flat again.
Coca-Cola
Outdoor SMS / JWT Brazil
The Coca-Cola theme for the 2010 World Cup was “Celebration”. Thus, even our outdoor had to celebrate. And it wasn’t just any celebration: people would send in their pictures...
Fuckerson / JWT Brazil
We needed to advertise Coca-Cola’s “Ball of the World Cup match” promotion to the teenagers. Instead of doing a plan and simple merchandising that would be extremely boring...
Gol oô ôol. / JWT Brazil
We changed the way Brazil shouts goal. Historically, it used to be like that: gooool. And now it’s: Gol oô ôol. We made Coca-Cola become the proud owner of the most important moment...
Wavin 'Flag / JWT Brazil
How do you turn a jingle into Brazil’s World Cup battle cry? We started treating wavin 'flags like a real song rather than a jingle. People had to do more than just listen to this song....
Johnson & Johnson - Reach
Animals / JWT Brazil
On your first viewing of the ad, you have the impression that you can see the shape of teeth in a mouth, getting closer you can see the chicken/cow/pig made out of modeling clay. The line...
Nestlé - Alpino
Peg Solitaire / JWT Brazil
Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition...
Crossbar / JWT Brazil
A new viral for Coca-Cola continuing the Biro Biro vs Maradona campaign - in 2005 the world’s best player was recorded doing something amazing. The real soccer king’s response...
Hotel Emiliano - Santa Pele
Holy Skin / JWT Brazil
We decided to take advantage of the brand name Santa Pele (Holy Skin, in loose translation) to explore the characteristics of the skin of those using the products. By using a thermochromic...
Biro Biro Vs Maradona / JWT Brazil
Coca Cola wanted to broaden its presence in the bar channel, especially in "socializing away from home" moments. In Brazil, the bar is the place where consumers go to talk about football....
Mexican Wave / JWT Brazil
Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave...
Spider Web / JWT Brazil
“Reach dental floss captures all the dirt that is in your mouth. Nothing escapes”
91 Rock FM - Institucional
Without Rock / JWT Brazil
We isolated the vocals and removed the instruments of some Rock hits. The original voices of Mick Jagger (Rolling Stones), Brian Johnson (AC/DC) and Robert Plant (Led Zeppelin) help...
