Integrated, Massive, Design, Activation, Digital, Planning
Here is always a good idea for each strategy.
Convert information into opportunity.
Creativity is not a department....
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General Creative Director / JWT Chile
General Creative Director, Publisher University Pacific. Awards won at national and international festivals such as Cannes, London, One Show, Ojo de Iberoamerica and ACHAP. Jury...
Batman / Spiderman / JWT Chile
We wanted to inspire to volunteer and we needed Chileans to acknowledge the Red Cross as its whole. RC volunteers are our heroes and the ones of the superheroes. The RC work when nature...
Colors / JWT Chile
The idea is to play with the concentration of the reader by changing the colors of the colors names. By the end they will need the concentaration pills Berrocca.
Clothes / JWT Chile
We used popular gay friendly music and changed the lyrics replacing it with the name of clothes to promote to take the clothes that you don't use out of the wardrobe and donated.