Director, Healthcare Business Development, JWT New York / JWT New York
A 28-year veteran who started his career at J. Walter Thompson in 1984, Greg brings together blue-chip consumer client experience with an innate passion for health care and science. He has helped build brands for clients like General Mills, Pizza Hut and Campbell’s Soup as well as iconic consumer OTC brands like Bayer, Coppertone, Dr. Scholl’s, Unisom and Bengay. His work in weight loss on the Jenny Craig/Kirstie Alley campaign won an AMA Gold Effie in 2006, while previous new product launches on General Mills and Coppertone were also recognized with Gold and Silver Effies, respectively. More recently, he has focused on assignments in the Rx DTC realm, including the launches of Onglyza and Simponi. His work on the DTC campaigns for ABILIFY in bipolar and MDD helped to create one of the top 5 Rx blockbuster brands of all time. Greg graduated Williams College with degrees in biology and psychology, and lives with his family in Westchester, N.Y.