Kinokuniya Books - Kinokuniya
Bookends / JWT Dubai
Today it is estimated that 101 million children around the globe are out of school. A majority of them are in the world’s most impoverished areas. Without access to education, most of these children can only look forward to a life of hardship.
As one of the world’s biggest bookstore chains, Kinokuniya decides to make a difference. How do you engage the public on the importance of education for underprivileged children? By creating an interactive display that shows books can keep children away from a life of hardship.