Executive Creative Director / Digitaria San Diego
As the a Chief Experience Officer, Daiga is leading and overseeing Digitaria’s creative, design, and UX disciplines. Together, with Dan Khabie, she co-founded the agency in 1997 winning Webbys, One Show and Cannes recognitions, among others. Daiga preserves the overall creative vision of the company, oversees client work, and serves as a mentor to teams of creatives, designers, and experience strategists.With over twenty years of experience within the advertising and communications industry, Daiga’s expansive breadth of knowledge solidifies her importance to Digitaria. Her versatility largely stems from her cross-discipline background which includes a pivotal transition from her roots in traditional advertising and design, to her current proficiency in digital communications. Prior to co-founding Digitaria, Daiga worked as an Art Director and Creative Director within the advertising industry in both the United States and her native Latvia. Daiga holds a Masters Degree in Fine Arts from the Latvian Academy of Fine Arts. She has evolved into one of the most highly regarded digital creatives in the industry, as Digitaria has grown from an eight-person San Diego boutique to a 250+ employee WPP-owned full-service powerhouse. In 2012, Daiga was named an Advertising Age Woman to Watch, an OMMA Creative All-Star, and one of Business Insider’s 33 most Creative Women in Advertising.