Nestlé - Kit Kat
Pillow Book / JWT Brazil
The client was looking for a low-cost idea to promote their brand concept ''Have a Break'' to a
We designed an inflatable cover which fitted onto the front of a notebook. The material was
based on that used for inflatable mattresses.
In the hectic life of a student you are often forced to work when you should be sleeping.
However, this always catches up with you, leading to a tendency to doze off during the day with
your head uncomfortably wedged against your notebook. We therefore decided to help out these
poor exhausted students by transforming these notebooks into a proper pillow. Once inflated,
the student gets a comfortable place to rest his head for a few precious minutes of sleep.
Within minutes, the interest generated by the notebook on the Kit Kat fan page was huge. It was
the most commented post of the year with a 16% increase in the number of likes. In one day, we
distributed over 50 notebooks to fans of the product across social media channels.