Planning Director / JWT Brazil
Born under Aquarius sign, from a Scottish poet and a Brazilian librarian literature freak, I was raised in a book lover environment. More than 150 dictionaries and more than 2,000 books in our private bibliotéque. So, TV was a kind of a transgression for me. And books were and are my favorite object in the whole world. When I was 11, my dad gave me my first typewriter, a blue Italian Olivetti. And he told me: if you don’t know how to say it, write it. So I did. I began my Journalism course when I was 18. After 2 years of “I don’t know if this is it”, I decided to change my major to Advertising. I had this idea that I could change the world through communications. That I could put love and beauty – things I learned from books – into ads and brands. I am a planner. I am a writer. I am a teacher. And hey, I am still trying. I have worked as a planner for Y&R, BBH, Loducca and Fischer+Friends and for brands sucha as Johnnie Walker, Honda, Nextel, Ambev, Red Bull, Peugeot, Vivo and others.