The Dubai Lynx Festival of Creativity and JWT are partnering to create a
new important programme for senior marketers, Think Tank, to impart
knowledge of how to better understand creativity in brand communications
and ensure client strategies moving forward are effective in today’s
constantly changing business environment.
Think Tank will open up a new level of understanding and co-operation
between major partners and will optimise and develop ways in which brand
owners can look at unlocking the hidden potential of their brand within
the diversity of the marketing mix.
The customised two-day programme
taking place 12 and 13 March during Dubai Lynx, will allow up to 20
influential senior market leaders to benefit from a transparent,
thought-provoking dialogue with experts. They will attend selected seminars and enjoy exclusive sessions with
internationally acclaimed speakers. In addition, Think Tank will provide
participants with a unique opportunity to network with peers, debate
and discuss the challenges each one faces in their business.
Think Tank will be moderated by a renowned professional, shortly to be
announced.
“Think Tank” is an intense programme unlike any other
currently available in the region,” says Philip Thomas, Chairman of
Lions Festivals. “It’s tailor-made for a group of highly influential
senior marketers who ultimately have responsibility for maintaining and
developing their brands in the face of demanding and empowered
consumers. It will provide them with improved tools and knowledge to
return to their companies better prepared to deliver sustainable and
durable brand values. We are delighted to partner with JWT to provide such a unique and
valuable experience for senior marketers.”
Vatche Keverian, CEO, JWT
MENA says, ”When you bring together the best marketing communications
show in the region in partnership with an agency of the heritage of JWT
to organise a forum of elite marketers, one would expect something
special. We're looking forward to an amazing couple of days.”
CMO’s,
Senior Marketers, Brand Directors and others interested in participating
inThink Tank should contact Steve Latham, Lions Festivals Director of
Talent and Training for more information stevel@lionsfestivals.com or
visit www.dubailynx.com.
