6 March 2013 – The Dubai Lynx Festival of Creativity and JWT are partnering to create a new important programme for senior marketers, Think Tank, to impart knowledge of how to better utilise creative thinking to drive their brands forward with effective strategies in today’s constantly changing business environment.
Think Tank will open up a new level of understanding and co-operation between major partners and will optimise and develop ways in which brand owners can look at unlocking the hidden potential of their brand within the diversity of the marketing mix.
The customised two-day programme taking place 12 and 13 March during Dubai Lynx, will allow up to 20 influential senior market leaders to benefit from a transparent, thought-provoking dialogue with experts. They will attend selected seminars and enjoy exclusive sessions with internationally acclaimed speakers. In addition, Think Tank will provide participants with a unique opportunity to network with peers, debate and discuss the challenges each one faces in their business.
Think Tank will be moderated by Edward Poultney, Editor of AMEinfo.com, the leading online provider of Middle East business information (ABC audit March 2012 – 2.45million UBs), and SMEinfo.me, the innovative all-in-one digital resource for Small & Medium Enterprises in the UAE. Edward has been a journalist for over 10 years, working on national broadsheet titles The Independent and The Daily Telegraph in the UK, and Gulf News in the UAE prior to moving into digital products.
Think Tank’s guest moderator is John Defterios, CNN's Emerging Markets Editor and anchor of Global Exchange, CNN’s prime time business show focused on the emerging and BRIC markets. John has also been the anchor of ‘CNN Marketplace Middle East’, since 2007, a weekly business programme featuring in-depth analysis and top newsmakers from across the Middle East. He is a World Economic Forum media leader and member of the Global Agenda Council on the Arab World and has served as Chairman of the Business Week Leadership Forums in London, Beijing and New York, the World Islamic Economic Forum amongst others.
“Think Tank is an intense programme unlike any other currently available in the region,” says Philip Thomas, Chairman of Lions Festivals. “It’s tailor-made for a group of highly influential senior marketers who ultimately have responsibility for maintaining and developing their brands in the face of demanding and empowered consumers. It will provide them with improved tools and knowledge to return to their companies better prepared to deliver sustainable and durable brand values. We are delighted to partner with JWT to provide such a unique and valuable experience for senior marketers and to welcome such professionals as Edward Poultney and John Defterios to steer the programme.”
Vatche Keverian, CEO, JWT MENA says, ”When you bring together the best marketing communications show in the region in partnership with an agency of the heritage of JWT to organise a forum of elite marketers, moderated by a world class anchor and a renown business journalist, one would expect something special. We're looking forward to an amazing couple of days.”
CMO’s, Senior Marketers, Brand Directors and others interested in participating in Think Tank should contact Steve Latham, Lions Festivals Director of Talent and Training for more information stevel@lionsfestivals.com or visit www.dubailynx.com.
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The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
About Motivate Publishing
Motivate Publishing is the Middle East's leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com
Key Dates:
Delegate Registration: Open
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013
For further information, please contact: Amanda Benfell, Head of PR & Press Dubai Lynx International Festival of Creativity, www.dubailynx.com Tel: +44-20-3033 4000; E-mail: amandab@lionsfestivals.com
Emma Lancaster, Festival Director, Dubai Lynx International Festival of Creativity, 34th Floor, Media One Tower, Dubai Media City, P O Box 2331, Dubai, UAE, www.dubailynx.com Tel: +971 (0)4 427 3090; Email: emmal@dubailynx.com
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