J. Walter Thompson

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Heineken Italia - Heineken Beer

Auditorium / JWT Italy

We arranged an event to make beer drinkers experience how important it is to preserve their most sacred moments, increasingly at risk by duties and responsibilities as time goes by. The perfect occasion was the UEFA Champions League (sponsored by Heineken) Real Madrid vs ACMilan big match. Our accomplices persuaded 1,000 ACMilan fans to sacrifice watching the game on TV for a fake performance combining classical music and poetry. We revealed the trap just in time to let them enjoy the match.

Tags: milan, food & drink, ambient, are you still with us, bronze, gold, pr, ...

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ambient are you still with us auditorium award awarded award winning work ayswu bronze cannes direct EMEA food & drink Food & Drinks gold Heineken Beer Heineken Italia milan outdoor pr promo silver wpped wpped cream

Heineken Italia - Heineken Beer

Football Match / JWT Italy

Tags: milan, food & drink, ...

Heineken Italia - Heineken Beer

Cinema: “Lady Violette's Diaries"” / JWT Italy

Tags: milan, food & drink, ...

Heineken Italia - Heineken Beer

Beer Gloss / JWT Italy

Tags: milan, food & drink, ...

Heineken Italia - Heineken Beer

Are You Still With Us?—Digital / JWT Italy

Tags: milan, digital, ...

Heineken Italia - Heineken Beer

Are You Still With Us?—Campaign / JWT Italy

Tags: milan, food & drink, ...

Heineken Italia - Heineken Beer

Auditorium / JWT Italy

Tags: milan, food & drink, ...

Italy

Tags: milan, rome, ...

Nestlé Italia - Kit Kat

Break Time Friday / JWT Italy

Tags: digital campaign, facebook, ...

Johnson&Johnson - Cicatrene

Chiromancer / JWT Italy

Tags: chiromancer, palmist, ...

Johnson&Johnson - Imodium

Holidays / JWT Italy

Tags: holidays, diarrhea, ...

Hotpoint - Scholtès

Perfection / JWT Italy

Tags: kitchen, oven, ...

Enel Drive / JWT Italy

Tags: enel, drive, ...

Bayer - Fitosonno

Fitosonno / JWT Italy

Tags: insomnia, sleep, ...

Kraft Foods Italia - Jocca

Flash MoP / JWT Italy

Tags: flashmob, media, ...

Istituto Marangoni

The Fashion School / JWT Italy

Tags: docu-talent, entertainment, ...

Kraft Foods Italia - Simmenthal

Sperimenthal Design: The live exhibit banner / JWT Italy

Tags: sperimenthal, design, ...