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Task: To produce a print ad and outdoor communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.
Concept: The creative idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.
Apparel & Fashion cannes cannes lions china Cosmolite Suitcase creative grand prix jwt china jwt shanghai luggage outdoor press category print samsonite Shanghai Shanghai 上海 suitcase
JWT Shanghai
China
On the Chinese web, JWT Shanghai is referred to as the “temple of advertising”. With over 600 staff, and 50% of our senior management hailing from the mainland, we boast a reputation...
25F, The Center, 989 Changle Road shanghai China
+8621 2405 0000
Elvis Chau
Executive Creative Director / JWT Shanghai
Elvis started his career with JWT Singapore in 1999 and spent next 12 years in 3 different markets - Singapore, Thailand and now China. Along the way he created campaigns that are both...
elvis.chau@jwt.com
+86 21 2405 0000
Yang Yeo
North Asia ECD and China Chairman / JWT Shanghai
Known for his infectious laughter and passion for good food, Yang is also famed for shaping the creativity in China since his arrival in Shanghai in 2006. Campaigns he led won China...
yang.yeo@jwt.com
Lo Sheung Yan
Chairman of Asia Pacific Creative Council / JWT Shanghai
(known as Mayan among his peers)
Mayan has come a long way, joining China’s advertising industry in 1996 with JWT, eventually becoming its Chairman of Asia Pacific Creative Council....
sheungyan.lo@jwt.com
+86 21 24050000
CEPF - China Environment Protection Foundation
Shan Shui / JWT Shanghai
A collaboration with the famous Shanghai artist Yang Yong Liang. It's a beautiful landscape painting if you look at it from distance, but if you get closer it’s factory buildings...
Anta
Medal Chase / JWT Shanghai
During the 2008 Beijing Olympic Games adidas’ ads were plastered all over the market and Nike had to outspend adidas to get notice. But how could ANTA, a local sports brand, now gain...
Haier
Cut Piece / JWT Shanghai
Do you really need to sacrifice your life for being eco friendly? The answer is NO. With the new Haier products, you ca still enjoy your life as being a eco friendly person.
JWT
JWT ENTERTAINMENT / JWT Shanghai
JWT Entertainment offers branded content creation, product placement, joint promotions and licensing deals for companies in China that want to leverage Hollywood to bring star...
Maxam
Civilization-Egypt / Civilization-Rome / JWT Shanghai
Don't let germs settle down.
ANTA - Sports
Anta “shoebox” installation / JWT Shanghai
Anta’s “It all begins when you open up the shoe box” is an in-store campaign of sculptures that are made entire of basketball shoe boxes. Each shoebox sculpture shows how the...
Henkel - Pattex
Chinese Wedding/Church Wedding / JWT Shanghai
Pattex needs a new campaign to encourage usage of its Super Glue product. We developed this campaign for Pattex Super Glue. We made the Pattex Super Glue host weddings for things that...
Anta Fitness Delivery / JWT Shanghai
To get people to exercise regularly, we took sports marketing to the next level by creating the Anta Fitness Delivery service.
Modern young people always have limitations to participate...
Starbucks
Starbucks Summer Frappuccino Galaxy campaign / JWT Shanghai
Chinese consumers are less sophisticated at customizing their coffee, so we have to inspire them by showing them the best combinations. We adapted the global message of “However...
