Special Olympics Great Britain
Encouragement / JWT London
Special Olympics Great Britain is the largest provider of year-round sports training and competition for the learning disabled. In November 2010 we launched an interactive online film to raise awareness of the charity.Called 'Encouragement', the activity illustrates how positive support helps people with learning disabilities transform their lives through sport. Filmed at Wembley Arena, the footage shows Omar Haddad, a Special Olympics athlete from Widnes, preparing for and performing a gymnastics routine. Online users can operate an interactive volume slider to control the level of encouragement Omar receives from the crowd. If enough encouragement is built up, Omar is empowered to perform his routine.However, if the volume slider is decreased to the no-sound mute setting, the athlete walks out of shot.The film shown here is the non-interactive film. The interactive version can be found at www.encourageomar.co.uk.