BSPCA - Bahrain Society for the Prevention of Cruelty to Animals
Abandoned toys / JWT Bahrain
“A pet is not a toy” was a standard war-cry across animal activist groups around the world. However, in recent years, this has become a blindspot. The reality remains that people – especially in Bahrain – are adopting irresponsibly. This campaign aimed to illustrate the severity of mistreating a pet, and the dire consequences in a palatable manner for the region. A strong call to action, as well as a fresh take on adoption – via a new tagline. Adopt Responsibility.
Tags: bahrain, animal, pet, abuse, toy, abandonment, mena, ...
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