J. Walter Thompson

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Anta

Medal Chase / JWT Shanghai

During the 2008 Beijing Olympic Games adidas’ ads were plastered all over the market and Nike had to outspend adidas to get notice. But how could ANTA, a local sports brand, now gain awareness? We created T-shirts from number 1 to 60 to be displayed in specially designed shop windows and for store staff to wear to celebrate the winning of each gold medal in real time. This campaign was to engage with the public and celebrate what Chinese care about most - the medal count.

Tags: sports, awareness, shanghai, ap, anta, travel, entertainment & leisure, ...

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Anta AP awareness Entertainment & Leisure shanghai sports Travel

Anta

Medal Chase / JWT Shanghai

Tags: sports, awareness, ...

China

Tags: shanghai, advertising, ...

Executive Creative Director, North East Asia and Chairman of China / JWT Shanghai

Tags: mayan, creative, ...

Chief Creative Officer / JWT Shanghai

Tags: creative, shanghai, ...

Anta “shoebox” installation / JWT Shanghai

Tags: in-store installation, shoebox, ...

JWT ENTERTAINMENT / JWT Shanghai

Tags: branded content, in-game advertising, ...

Cut Piece / JWT Shanghai

Tags: clothes, cyber, ...

Samsonite - Cosmolite Suitcase

Heaven and Hell / JWT Shanghai

Tags: jwt, jwt shanghai, ...

CEPF - China Environment Protection Foundation

Shan Shui / JWT Shanghai

Tags: cepf, environment, ...