BrandAid
BrandAid Project / JWT Toronto
BrandAid helps artisans in third-world countries create prosperity by selling their work online.
We created a direct-mail campaign for BrandAid soliciting the help of advertising agencies.
We sent one-of-a-kind works of art (created by BrandAid artisans) to presidents and creative directors of targeted ad agencies. Each artisan object was selected based on fit with one of the agency’s top clients. Attached to these works of art was a recruitment DVD that challenged agencies to help.
Tags: toronto, advertising & media, direct mail, non-profit, na, brandaid, canada, ...
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