Cars are fun, but car maintenance? Not so much. To help shake off the stress of maintenance, Jiffy Lube and JWT Atlanta created Anxiety Crusher, a Facebook monster truck game where people can ‘crush’ their anxieties.
Integrating Bing’s image search API, Facebook users can search for images of the things they fear. Then they can crush those fears and worries into bits in Jiffy Lube’s monster truck arena. Doesn’t crushing things just feel so good?
Of course, no monster truck game would be complete without pyrotechnic explosions, buzz saws, lasers, and missiles, so all of these and more are at the user’s full disposal. Enjoy annihilating all your worries and play the game here.
Check out Creativity Online’s post about Anxiety Crusher here.
CHIEF CREATIVE OFFICER: Perry Fair
CREATIVE DIRECTOR: Tim Wettstein
SENIOR COPYWRITER: Jeremy Jones
SENIOR COPYWRITER: Dustin Tamilio
PRODUCER: Khia Banks
DIRECTOR OF INTEGRATED PRODUCTION: Peter Blitzer
DIGITAL PRODUCTION COMPANY: Lollipop, Toronto
GAME DEVELOPER: Jason Oda