Kit Kat Goes to Space

This weekend marked one small step for man, and one literal leap for mankind when Felix Baumgartner successfully completed a record-breaking jump from the edge of space. To give Felix and his team a fun break as they prepared for the jump, a Kit Kat was sent into space in an unparalleled show of support.

Felix had been delayed on several occasions during the week due to the weather. As he and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to keep spirits high and give them a break.

Created by JWT London, the stunt was performed at 11:20am in Cambridgeshire, UK just before Felix’s legendary skydive. Boldly going where no confectionery has gone before, the Kit Kat made its ascent into the stratosphere strapped to a weather balloon and a Go-Pro camera giving viewers a sneak peek at the breathtaking view Felix would have just hours later.

The Kit Kat mission reached a height of 116,490ft (35.5km/22 miles) and was pulled off by the JWT team from concept to execution in 24 short hours.

The viral stunt has quickly spreading across Twitter and Facebook with the hashtag #BreakFromGravity.

Watch the footage of Kit Kat’s space adventure below.

Campaign Credits

CREATIVE AGENCY: JWT London
EXECUTIVE CREATIVE DIRECTOR: Russell Ramsey
DIGITAL EXECUTIVE CREATIVE DIRECTOR: Ricardo Figueira
CREATIVE DIRECTORS: Barry Christie and  Jason Berry
CREATIVE: Chris Jones
COMMUNITY MANAGER: Ria Campbell
PRODUCER: Lara Thorne
PLANNERS (CREATIVE AGENCY): Mobbie Nazir and Richard Cottingham
GLOBAL DIRECTOR IN CHARGE: Kat Sutcliffe
ACCOUNT DIRECTOR: Kate Gunning
HEAD OF JWT LIVE: Jonathan Terry

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