JWT and Marines air first TV spot, part of new multimedia ‘Chaos’ campaign

The first TV commercial for a new Marine Corps campaign by JWT Atlanta will air tonight on ESPN. The campaign, “Toward the Sound of Chaos” features dramatic footage of Marines in action and draws on powerful humanitarian themes.

JWT Atlanta created the concept and produced the spot using real footage of Marines on relief missions following natural disasters in Haiti and Japan.

In addition, the campaign will integrate a digital extension of documentary-style videos, which will be featured on Facebook, and a newly designed website which you can check out here.

Read more about the campaign on New York Times and Ad Age.

One thought on “JWT and Marines air first TV spot, part of new multimedia ‘Chaos’ campaign”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>