Congratulations are in order for JWT Puerto Rico for winning the first Grand Prix for Puerto Rico for PR! Jaime Rosado, the VP Regional Creative Director of JWT Puerto Rico, accepted the award at Cannes Lions and later said, “For Puerto Rico, this recognition is overwhelming.”
Their campaign entitled “The Most Popular Song” for Banco Popular involved re-writing an iconic song to spur work ethic and positivity. In fact, this interesting approach is what made this Banco Popular project one of our Cannes Contenders. Rosado explains, “This work, from the #1 bank in the country, became part of the culture and has created a movement of Puerto Ricans trying to progress and move forward.”
This is a very exciting win not only for JWT, but also for the region. Rosado continued to state, “From an advertising perspective this is not only the first Grand Prix for the country, but also the first one for Central America and the Caribbean.”
– During this week, June 17-24, we will be covering the stories unfolding here at the festival, so be sure to check back for the latest updates and follow us on Twitter @JWT_Worldwide.