JWT Cannes Contenders Roundup: JWT Brazil and Puerto Rico display creative reinvention; JWT Beirut embraces location-based technology

We have entered the month of June and in the ad world that only means one thing: Cannes is just around the corner. All entries have been submitted and the excited anticipation at agencies worldwide is palpable.

In continuation with our weekly JWT Cannes contender roundup, we are bringing you three campaigns from across the JWT network that have sparked conversation around their potential to win that coveted Lion.

We invite you to take a minute to be inspired by a few of our favorite works:

Hotel Emiliano, “The Menu That Became a Book” JWT Brazil

JWT Brazil has taken dining entertainment to an entirely new level with a genius story menu. Each story leads you through an original, engaging tale that is timed to end as your freshly prepared meal arrives. This creative idea eliminates boredom from lone diners, as well as gives an interesting twist to group meals.

Never before has a menu transformed into a storybook to distract hungry customers from the unfortunate waiting time ahead. This will revolutionize the restaurant industry by giving waiters’ ears a rest from impatient diners.

Enjoy the background on the piece here

Banco Popular, “The Most Popular Song” JWT Puerto Rico

Banco Popular re-wrote history by re-inventing a classic Puerto Rican hit song into a strong-willed message about a positive work ethic. With the help of JWT Puerto Rico this song was played live at a free concert, by the Puerto Rican equivalent of The Rolling Stones, for over 60,000 fans and sparked a wild discussion about jobs and the future of Puerto Rico.

The song has become the epicenter of the movement by Puerto Rican’s towards progress and has been passed through the lips of every media organization and politician in Puerto Rico.


Smart Car “Unlock Beirut” JWT Beirut

Through the use of a geo-tagging smart app, JWT Beirut has created a Smart car user-generated map. This unique map contains local and personal knowledge about the city’s secrets, as well as helps smart car drivers navigate around the complex city streets. (It has helped Smart car users to explore the inner labyrinth of Beirut and has pushed them to explore beyond their usual routes.)

Smart car exploited the geo-tagging technology, in combination with human knowledge, to allow locals and visitors alike to garner a new distinctive experience in Beirut.

Already a big winner this year taking home a Gold at the Dubai Lynx Awards, we are looking forward to watching “Unlock Beirut” add a Cannes Lions to their award tally!

You can watch the full case study here.

If you haven’t checked out last week’s roundup of JWT’s hottest creative work, you can find it here.

Leave a Reply

Your email address will not be published. Required fields are marked *