On Monday, Advertising Age announced that Rohit Dhamija and Udayan Chakravarty, two young creatives at JWT Delhi are the winners of the 2012 Global Cover Contest. Their winning cover design, “Streets”, has earned Rohit and Udayan a trip to the Cannes Lions Festival where they will be honored and celebrated amongst a global audience. We were able to catch the winning pair before they fly out to Cannes to speak with them about the competition, how it felt to win big, and what they’re most excited for in Cannes.
“We were walking down the street when we thought of it,” Rohit, a Cannes Young Lion in 2008, told JWT. Stressing his belief that great ideas are often simple ones, Rohit explained that he and Udayan were struck by the observation that many brands appear on any street anywhere in the world. They were then inspired to create a design around this idea. Indeed, the clever integration of many brands is what makes this winning cover so unique. They pointed out the can of coke lying on the floor, a common occurrence in many cities. For them, it was important that these brands work themselves into the background the way they do in real life. “We kept it in mind,” Rohit says, “that it should look seamless.”
The Global Cover Contest has an international presence, something the pair of young creatives appreciates. For them this means, “At one level, it’s putting our standards to the test. At another, it’s reaching out to a power sense of the aesthete that transcends national borders.” When asked about how JWT’s worldmade creative philosophy tied into their work, Rohit responded, “If we were to make a piece on how ‘worldmade’ affects the Indian creative professional’s consciousness, then this piece would have been it.” Enthusiastic about their work and the win, the duo emphasized that they “work as a team. This is one thing that has been very important to us” and they “hope everybody works like that.”
What are they looking forward to in Cannes next week? They answered, “We look forward to meeting up and exchanging notes with our JWT brethren. Also, the prospect of exposure to great work and legendary talent is something that’s got us really excited.” Fitting for a JWT team, they bid us adieu with, “It’s great to be internationalistas.”
More members of the JWT family were selected as finalists in this year’s Ad Age Global Cover Contest. Among the 19 finalists are Alejandro Ortiz from JWT Colombia and Anish Philip Abraham, Amrita Singh, Arnab Ray and Abhishek Deshwal, all from JWT Delhi. Their work along with the other finalists will be on display at Cannes for all to view during the festival week.