Tag Archives: youth

JWT MENA report examines new benchmarks for “Generation ‘Why Not?’”

Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE

Trends Roundup: The P2P economy, graphene and the top emerging markets

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.

Trends Roundup: CES 2013, ‘Generation LGBTQIA’ and totalitarian restaurants

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.

JWT Pakistan’s New Study Looks at Attitude and Outlook of Youth

The mindset of today’s young adults have important implications for brands and advertisers in this large, fast-changing market. This year JWT Pakistan conducted an in-depth survey, 'A Time for Change,' to explore the issues that are close to the hearts and minds of Pakistani youth. Pakistani Youth make up nearly one-third of the country’s population and studying their state of mind reveals important insights for marketers and brands looking to tap into their attitudes toward social change. ...READ MORE

Trends Roundup: ‘Dirty weather,’ cell dropping Americans, and WSJ’s ‘Next Big Things’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include "dirty weather" as coined by Al Gore, cutting back or dropping cell phones altogether, and the 'Next Big Things' from the Wall Street Journal. Read more at JWT Intelligence.

Trends Roundup: The AI revolution, luxury hotels in Africa and ‘21st-century statecraft’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the AI revolution, luxury hotels in Africa and ‘21st-century statecraft’. Read more at JWT Intelligence.

Trends Roundup: Mobile privacy, digital Hollywood and American ‘tifo’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the apps and the issue of mobile privacy, digital Hollywood, and American soccer seeing more fan created spectacles, also known as "tifo" moments. Read more at JWT Intelligence.

Trends Roundup: The food crisis, Asia’s new bright spot, the organic debate

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the food crisis, Asia's new economic 'bright spot,' and the organic debate. Read more at JWT Intelligence.

Trends Roundup: World’s Most Powerful Women, the Cheapest Generation and ‘electronic narcotics’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the World's most powerful women, Millenials as  'the cheapest generation', and 'electronic narcotics'. Read more at JWT Intelligence.

Trends Roundup: Remaking ‘Made in China,’ nanotechnology in food and stay-at-home dads

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the remaking of 'Made In China', nanotechnology in food, and rising popularity of stay-at-home dads. Read more at JWT Intelligence.