
The mindset of today’s young adults have important implications for brands and advertisers in this large, fast-changing market. This year
JWT Pakistan conducted an in-depth survey, '
A Time for Change,' to explore the issues that are close to the hearts and minds of Pakistani youth. Pakistani Youth make up nearly one-third of the country’s population and studying their state of mind reveals important insights for marketers and brands looking to tap into their attitudes toward social change.
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