This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity
, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, head of video at the Web company. “We are committed to sourcing, developing, producing and broadcasting video content.” One Web series Yahoo! is bringing to life this fall is Ghost Ghirls
, a comic endeavor backed by actor, producer and musician Jack Black.
On May 3 & 4, WPP and Yahoo! came together to host the first WPP Hackday at Ogilvy's trendy digs in New York City. The challenge? Build a new product or service using Yahoo! + other open-source technologies. JWT has over 2,000 digital experts in its realms so we flew in a dedicated team of four of our smartest, from all corners of the network. A big cheers to Matt Payne, Head of Technology at JWT London; Peter Bailey, Systems Architect at JWT Dallas; Nick Davison, Director of Web Development at Digitaria and Mike Nelson, Lead User Interface Developer at Heath Wallace in London for coming together to make Flipmote in just over 24hrs. Hold on to your inner geek, because here comes the code-talk...