The renowned Saint Pierre restaurant has reopened and is ready to serve food connoisseurs once again, but this time, the prestigious eatery offers a completely reinvented experience, fully designed by XM Asia Paific. Complete with a new logo, menu design and collateral, the rebranding blends Saint Pierre's storied history with a modern edge. XM Asia Pacific's work for the award-winning eatery compliments the Saint Pierre's new Quayside Isle location at Sentosa Cove in Singapore.
We are excited to announce that the Singapore Tourism Board (STB) has appointed JWT Singapore as its agency of record. Led by Frank Bauer, JWT Singapore CEO, and Valerie Cheng, JWT Singapore CCO, the win is a truly spectacular victory for our APAC region, and also one that reflects JWT’s WORLDMADE talent and creativity. XM Asia, JWT’s digital arm, also triumphed and retained their title as STB’s digital agency, a role they have held for four years. (more...)
XM Asia Pacific, a JWT company, has acquired a majority stake in Thomas Idea, Thailand’s leading digital and interactive media agency, giving XM Asia a foothold in one of Southeast Asia’s most important markets. The synergistic relationship between both agencies will serve to strengthen digital offerings to clients and position XM Asia and Thomas Idea at the forefront of the digital wave sweeping Thailand. (more...)
In today’s marketing environment, brands and consumers have a symbiotic relationship—a shared goal of creating personalized and enriching everyday experiences. XM’s Paul Soon and Gerard Lim share their thoughts on where the future of brands and marketing communications is headed, and what marketers must do to build a brand that thrives in the 21st century.
Even as we near the middle of 2012, I can’t help but wonder if Steve Jobs were still alive, what he would say about today’s connected consumer. I’ve read and watched countless articles, books and videos on Steve, and I find myself applying my personal passion for consumer experience to his ideas.
Steve was the first to start a social movement around getting people to ‘Think Different’. His attitude toward considering people as human beings first, consumers second, has directly impacted the evolution of brand communications. (more...)
XM's latest partnership with Adobe is a display of our unwavering commitment to technology. Technology is crucial in enabling brand execution and engagement. By partnering with Adobe and leveraging on their unified digital marketing platform, we are able to developed personalized, cross-channel interaction platforms that deliver insight, results and continuous optimization.
And just last week, Adobe featured XM’s YourSingapore website on their Solutions Showcase. Their case study offers a detailed look at the successful results from the Singapore Tourism Board work which uses Adobe technology.
Facebook’s anticipated release of Timeline for Pages will have some major implications for branded Facebook strategies. Thru the end of the month, brand page admins have a chance to test and tinker with the new features before Timeline becomes public. There are a host of changes which include: a cover photo, removal of the landing page, apps relocation, direct messaging, premium ad platform and more.
With the right approach, these changes can be tools to create richer brand experiences and communication with fans. Check out XM’s full overview and guidelines for using Timeline on their blog.