Usually when you hear ‘by women,’ the next thing you hear is ‘for women,’ and that frustrates me. ...READ MORE
Cannes 2015 shone a very bright spotlight on an emerging topic more advertisers are paying attending to: girl power. ...READ MORE
Spotlight: The Lean In Collection (Trustee Award) A picture is worth a thousand words. A picture that represents social change is worth even more. The Lean In Collection, launched in February 2014 by Sheryl Sandberg’s nonprofit LeanIn.Org and Getty Images, showcases more than 4,000 pictures that speak to the changing landscape of how women are portrayed in media. ...READ MORE
Make no mistake – Hadas Liwer, the Chief Creative Officer at JWT Israel, is a woman to watch. From the moment she opened a design studio of her own at age 20, Hadas has been making strides in the world of advertising and currently stands as the only female CCO in Israel’s top 20 agencies. She says she “stumbled upon advertising,” but to us it looks like she glided right in. ...READ MORE
Graffiti is the newest ally of A.C.Camargo Cancer Center and JWT Brazil in providing quality information about the prevention, early diagnosis and treatment of breast cancer. To raise awareness, JWT Brazil used the city’s extensive graffiti art to spread an important message. In an “Outubro Rosa” (“Pink October”) intervention, paper was pasted over existing imagery of nude women to mimic a mastectomy, leaving behind a surgical scar. ...READ MORE
This week, JWT's Ann Mack traveled to San Francisco for The 3% Conference: Building the Business Case for more Female CDs. She, along with Guy Kawasaki, author and co-founder of Alltop, led a fireside chat called "What's Next? Creative Trends + Roles" sponsored by Rosetta. Read the recap of the event written by Laura Heffelfinger, Creative Services Supervisor at rEvolution, which originally appeared on 3PercentConf.com. ...READ MORE
Now in its third year, Thursday night’s Innovators of Change event honored nine individuals who have been inspired by the world to create cultures that educate, encourage, and actively promote diversity in their fields. Hosted by JWT New York's Differenter Committee, it was an exciting night filled with music, food, awards, and premier of an original documentary short film. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.