Tag Archives: trends

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JWTIntelligence introduces ‘The Future 100,’ a look at global trends in 2015

JWTIntelligence's latest report, The Future 100, launched today, features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item. Categories covered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology. ...READ MORE
Bitcoin

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies

The report details the array of new ways to pay merchants and peers, and examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam. It also includes results of a quantitative survey of consumer attitudes conducted in the U.S. and U.K. ...READ MORE
Lucie Green

Meet the People: Lucie Greene, new worldwide director, JWTIntelligence

Trends forecasting, consumer insight and strategic thinking have never been more important for brands. The world is changing at a rapid rate, at different speeds by age group, ethnicity and geographical location. It’s become crucial to understand this change, the drivers, the nuances and how it will play out. Just consider the rapid adoption of new consumer technologies globally, for example. Or the shifting notion of aspiration in the juggernaut Chinese market, where social media is accelerating the metabolism of trends quicker than brands can keep up. ...READ MORE
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Trends Roundup: Vamping, neglected Gen X and meme culture

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. This roundup covers the past two weeks. ...READ MORE
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JWT’s 10 Mobile Trends for 2014 and Beyond

The world is in a constant state of change and evolution, and JWT helps you make sense of it all, in part, with our third annual mobile trends report. The report, “10 Mobile Trends for 2014 and Beyond,” showcases and examines 10 key themes in mobile connectivity from three of the year’s biggest events: Mobile World Congress, Consumer Electronics Show and SXSWi. ...READ MORE

From mind-reading headbands to one-night stands, JWT’s Trends Salon explores this year’s trend forecast

To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE

2014 – The Year Consumers Take Control

Economic uncertainy, social tension and the hyper-connected progressive Arab are driving many of the trends forecast for the near future. According to the second annual trend report from JWT MENA, progressive consumers are taking on the responsibility of shaping their own futures with crowd power and technology, and enabling self-sustainable lifestyles. ...READ MORE

Social circuit: Facebook video ads, Instagram Direct

Big changes come with the new year, and it’s important to keep track of them. The Digitaria Blog stays on top of what’s new in the digital world and social media. For a look into new developments in Facebook, Instagram and LinkedIn, read an excerpt from their blog below. ...READ MORE

Meet the People: Tista Sen

We always look forward to the D&AD Awards because they highlight some of the industry’s most innovative and creative work. We are especially excited to share insights from Tista Sen, the National Creative Director & Senior Vice President of JWT India, who has been selected to judge the “Outdoor Advertising” category at the D&AD Awards 2014. ...READ MORE