Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the remaking of 'Made In China'
, nanotechnology in food, and rising popularity of stay-at-home dads. Read more at JWT Intelligence
For a country with the world’s largest population and second biggest economy, China’s brands have yet to make an impact in the global consumer market. The August trend report from JWT Intelligence, “Remaking ‘Made in China’” explores the factors hindering Chinese brands within developed markets.
With on-the-ground research from JWT Trend Strategist, Jessica Vaughn, studies revealed that consumers are carrying over the negative perception of Chinese-made onto Chinese-branded. The report also looks at what big brands like Lenovo are doing to break down these consumer roadblocks to global success. Read more about this trend on JWT Intelligence
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at eight ways the world will change in 40 years, the move towards mobile payments, and the rise of micro-apartments. Read more at JWT Intelligence
The latest report from JWT Intelligence
tells us to go outside and PLAY. In the July trend report, “Play As a Competitive Advantage,” JWT Intelligence looks at the importance of play despite today’s productivity-obsessed, always-on culture. The report highlights how companies are injecting the idea of play into their business models, how marketers are promoting adult play in their messaging, and how people feel about the role of play in their lives. Read more
about this trend or check out the full report here
The rise of the "second screen" on smartphones, tablets and PCs, is creating new possibilities for TV broadcasters and marketers alike. Our May trend report explores these new opportunities through interviews with five experts and influencers in television. Check out the full report
for more on how brands are transforming this would be 'distraction' into an immersive brand experience.
Our April trend report takes a look at Gen Z and their digital habits: how they use connected devices to socialize, spend, shop and more. Based on a survey of tweens, teens and their parents, we also delve into parental perspectives on these digital habits and what it means for marketers. Here's the full report
in all its glory.