In the process of writing this interview, no less than three of her colleagues said Trisha Lee is their favorite person in the agency and that she is one of the funniest people they know. Trisha is the Senior Integrated Traffic Manager at JWT Atlanta, but in her free time, she is a world traveler, satisfying wanderlust with adventures that have taken her to the top of the London Eye and to the pueblos of New Mexico. ...READ MORE
People often photograph still subjects — a smiling face, a bowl of fruit, a thrilling landscape — but a more rare and equally intriguing subject is one in motion. Capturing movement within the frame of a single photo takes skill, and Melanie Wallace, an art director at JWT Montreal, has mastered it. In the latest post in our Worldmade Gallery Artist Spotlight Series, Melanie shares a series of photos that focus on movement. ...READ MORE
One of the things I’ve always appreciated about JWT is the agency’s attention to team well-being. In New York, our bar opens up for a lively evening of beer and music every Wednesday and Thursday, while there’s a hefty amount of free popcorn on Friday afternoon (not to mention the much adored summer Friday policy). In London, the agency has a gorgeous green terrace, where you can enjoy some sun and sip a Pimm’s cup/cool drink in summer. And in Madrid, the office occupies a vast converted chocolate factory with a wraparound terrace at the top. Since I arrived in Brazil on an extended research project, however, I’ve seen how JWT kicks it up a notch in the vibrant São Paulo office. ...READ MORE
JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers. ...READ MORE
To celebrate the international launch of Brand Colombia, the country’s latest endeavor to promote tourism overseas, WPP’s Brand Colombia team (formed by JWT Colombia, GREY and MEC) launched an exciting interactive brand campaign at the heart of Times Square. The first-of-its-kind auction of Colombian Experiences could take you on a trip to this exciting South American destination. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include dating evolution (or devolution) for Millennials, huge growth predicted for "smart wearables", and mobile phones going XXL. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at forecasts by the Boston Consulting Group that predict the number of Chinese affluents will double by 2020; new food trends in America geared toward "fast, fresh, flavorful"; and the bed becoming a second desk. Read more at JWT Intelligence.