• Showing: Posts Tagged ‘toys’

    CES 2013: Do Techy Kids Toys Take the Imagination Out of Play?

    January 10, 2013 • by
    Disney Launches DreamPlay App to Bring Characters to Life via Augmented Reality

    Blogging live from the ground at CES 2013, JWT New York Content Strategist Lydia Leavitt shares the latest trends and learnings from the annual conference. 

    Modern technology has vastly changed our expectations for consumer products. A phone is no longer just a phone; it’s a personal minicomputer. A piece of paper is no longer a piece of paper; it’s a vehicle to deliver augmented reality through our smartphones. A pair of glasses is no longer a pair of glasses; it’s actually a set of wearable sensors to help us navigate the world. As seen at CES 2013, toys are one genre where technology has completely changed our expectations of what they should be and what makes them fun. (more...)

    Trends roundup: The world in 40 years, the death of cash and the rise of micro-apartments

    July 13, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at eight ways the world will change in 40 years, the move towards mobile payments, and the rise of micro-apartments. Read more at JWT Intelligence.