Tag Archives: television

JWT Delhi highlights sharing and love for Nestlé Alpino

Sharing is caring, but what happens when you accidentally share too much? In "To love is to share," a new campaign for Nestlé Alpino, JWT Delhi shows us how to apologize for a verbal slipup by sharing a pair of chocolate, cream-filled bonbons. Humor and romance complement one another to create an enjoyable narrative around sharing for Nestlé. ...READ MORE

Shell Helix and JWT London Team Up with Discovery Channel, Superman in New TV Series

JWT London and Shell Helix have launched an industry-leading television series involving professional drivers and Hollywood stars overcoming extreme travel conditions—the mission being to prove the toughness and effectiveness of Shell’s Helix Ultra premium oil. Airing on the Discovery Channel, this three-part branded series, entitled “Shell Helix: Driven to Extremes,” will launch in over 75 countries around the world, beginning this week. ...READ MORE

JWT London launches new “House Hunt” TV campaign for the National Centre for Domestic Violence

Today, the National Centre for Domestic Violence (NCDV) launched a powerful national television campaign created by JWT London. The spot takes viewers through a seemingly ordinary situation of a a real estate agent showing a couple around a house. However, upon listening closer, the horrors of domestic violence are seeded in the agent's unexpected descriptions of this dream home. ...READ MORE

Trends Roundup: The P2P economy, graphene and the top emerging markets

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.

Keep your eye on the top digital advertising trends for 2013

Each month executive digital director of JWT South AfricaYoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at three main trends likely to shape digital advertising over the next year. Speculation is rife on what the top 10 digital advertising trends will be for 2013. Different websites have different opinions, but it seems there are three main trends that come back again and again in every top 10 list. Hence, it is safe to say that these truly will be the trends to watch in this coming year. ...READ MORE

Trends Roundup: CES 2013, ‘Generation LGBTQIA’ and totalitarian restaurants

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.

Shaping TV as a Supermedium: Where Hollywood, Silicon Valley and Madison Avenue Meet

As we transition from a push economy that anticipates consumer demand to a pull economy shaped by open and flexible production platforms, network technologies and innovation are having a deeper impact not only in how stories are told and delivered but also how brands deliver value to customers. Brands are embracing the latest technologies, and startups and agencies are willing to collaborate. ...READ MORE

Trends Roundup: Chinese affluents, food trends and desk beds

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at forecasts by the Boston Consulting Group that predict the number of Chinese affluents will double by 2020; new food trends in America geared toward "fast, fresh, flavorful"; and the bed becoming a second desk. Read more at JWT Intelligence.

Trends Roundup: African consumers, B Corps and modern monogramming

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of the African consumer, B corps, and modernized monograms. Read more at JWT Intelligence.

Trends Roundup: The new Computational Class, sex tech and the next Bieber

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the new “Computational Class” focused on profiting from the trading of data, how technology is changing the way we have sex, and the next Bieber. Read more at JWT Intelligence.