Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at new tech innovations, Earth Day apathy and ‘Big Mother’ gadgets. Read about these trends and more on JWT Intelligence
After a whirlwind week, yesterday JWT announced the startup selected to work with WALTER
, our pop-up agency at SXSW Interactive. The winner was Cleveland-based Plotter
, dubbed the first social network for maps. (more...)
Just as we did last year, we took a spin around the bustling SXSW Trade Show floor in the Austin Convention Center. There were hundreds of exhibitors from across the globe, and while it was initially a totally overwhelming room, it was also a great chance to jump into a world of startups, established brands, and everything in between. We visited booths and talked with exhibitors about their products, developments, ideas and novel inventions. Below are some of our favorite highlights. (more...)
Something is a little different at South by Southwest this year, and by something we do literally mean “thing.” That is, hardware is taking center stage and trumping the traditional focus on software. Emphasis on new devices is a prominent (and exciting) trend popping up at this year’s conference.
is back! And this time, the newest edition shares stories and insights from India’s leading innovators, storytellers and entrepreneurs. Recognizing the country’s growing influence across global markets, JWT Worldwide CEO and Chairman Bob Jeffrey
traveled to Mumbai, the gateway to India’s business and advertising communities. (more...)
In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."
Your company is no longer holding interviews. Your consumers are. The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more...)
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
With Social Media Week
fast approaching in New York, Singapore, Milan, Tokyo, and other major centers, it’s a good time to take stock of how brands are faring in our always-on, multi-channel, multi-device marketing world.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence