To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE
As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE
Not only is the melding together of art, copy and code creating entirely new kinds of advertising and engagement experiences, but it’s also revolutionizing more familiar ones. Last Wednesday at JWT New York, Google took their audience through their exciting “Art, Copy & Code” Project, and shared the idea behind this initiative: to challenge and re-imagine everything. Read on to get a glimpse at Art, Copy & Code in action, some ground-breaking Google products and five things the search giant has learned through this process of reinvention. ...READ MORE
JWT Spain worked with Corona Extra, an ATP World Tour partner, to create a tribute to tennis that will make followers of the sport gawk with amazement. With the help of web development studio Espada y Santa Cruz, JWT Spain engineered Corona Perspectives, an interactive website that provides a 3D rendering of tennis ball trajectories during three ATP World Tour matches in 2011. ...READ MORE
"Search" is in its infancy. Like most of today's technology, and doubly so when we're talking about user interfaces, we are witnessing the opening salvo of a centuries-long march toward the augmentation of the human intellect on a "species-bending" scale. Search, in general, is a core component of the "information age" et al. Without search (and connectivity), the data we create and store on physical media is no more useful (and only slightly more portable) than the stone tablets of antiquity. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at new tech innovations, Earth Day apathy and ‘Big Mother’ gadgets. Read about these trends and more on JWT Intelligence.