Trends Roundup: New tech innovations, Earth Day apathy and ‘Big Mother’ gadgets
April 26, 2013 • by Jessica Vaughn
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at new tech innovations, Earth Day apathy and ‘Big Mother’ gadgets. Read about these trends and more on JWT Intelligence. 


Something is a little different at South by Southwest this year, and by something we do literally mean “thing.” That is, hardware is taking center stage and trumping the traditional focus on software. Emphasis on new devices is a prominent (and exciting) trend popping up at this year’s conference.



