Tag Archives: technology

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It’s Personal: Creative Marketing that Matters

Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE
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An Intern’s Perspective On Microsoft’s Hololens & “Mixed Reality”

MediaMonks, a creative digital production company, invited a group of J. Walter Thompson New York interns into its office to test the product. Riley Martin, Corporate Communications Intern, shares his experience with the "mixed reality" device. ...READ MORE
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Spotlight on “Tribeca ReActor”

J. Walter Thompson New York launched the "Tribeca ReActor" - a first of its kind machine - as a way to celebrate and promote the Tribeca Film Festival’s (TFF) 15th year. The campaign was awarded extensively at Cannes, bringing home a Silver Lion in Media, a Bronze Lion in Cyber, and a Bronze Lion in Promo & Activation. ...READ MORE
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Spotlight On “The Next Rembrandt”

J. Walter Thompson Amsterdam was awarded 16 Lions at Cannes this year, including 2 Grand Prix for "The Next Rembrandt." Applauded for its creative use of data, "The Next Rembrandt" was the talk of the town at Cannes. ...READ MORE
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Cannes Lions 2016: The New Immersion

Creators have hardly begun to explore the possibilities of storytelling in VR.

Amid the frenzy of Cannes Lions, Samsung has quietly partnered with theater company Punchdrunk International to present a virtual reality experience that is “immersive” in every sense. ...READ MORE
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Google at Cannes 2016: Adventures in Virtual Reality

Google offered Cannes Lions 2016 attendees an exciting glimpse into the future of virtual reality, demonstrating their investment in the platform in the coming years. ...READ MORE
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Cannes 2016: Food Loves Tech – Key Trends

Technology meets the food industry at Cannes this year, where Edible Manhattan and VaynerLive come together to host a new event that explores the food-of-the-future. The Innovation Group at J. Walter Thompson Intelligence was in attendance at the event and shared their own take on the changing food industry and it's growing relationship with technology. ...READ MORE
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Cannes Contenders 2016: Week 8

Our last week of the  Cannes Contenders 2016 series is here! We have some awesome work by our offices in New York, London, and Brazil. Check out the campaigns below. ...READ MORE
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ADFEST 2016: View from the Judges

Among the 57 judges who flew in from 18 cities to sift through the best of Asian creativity at Adfest last week, two were from J. Walter Thompson. Here’s what they thought of the work they saw coming from around the region this year. ...READ MORE
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J. Walter Thompson MEA Releases Executive Summary for 10 MENA Trends for 2015 Report

In anticipation of the launch of the full report in September 2015, J. Walter Thompson MEA has launched the executive summary of their 10 MENA Trends for 2015 report.
Developed by J. Walter Thompson MENA's trends forecasting team Brand Intelligence, the report "outlines 10 of the most compelling macros trends identified today--trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes."
...READ MORE