Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE
J. Walter Thompson New York launched the "Tribeca ReActor" - a first of its kind machine - as a way to celebrate and promote the Tribeca Film Festival’s (TFF) 15th year. The campaign was awarded extensively at Cannes, bringing home a Silver Lion in Media, a Bronze Lion in Cyber, and a Bronze Lion in Promo & Activation. ...READ MORE
Google offered Cannes Lions 2016 attendees an exciting glimpse into the future of virtual reality, demonstrating their investment in the platform in the coming years. ...READ MORE
Technology meets the food industry at Cannes this year, where Edible Manhattan and VaynerLive come together to host a new event that explores the food-of-the-future. The Innovation Group at J. Walter Thompson Intelligence was in attendance at the event and shared their own take on the changing food industry and it's growing relationship with technology. ...READ MORE
Our last week of the Cannes Contenders 2016 series is here! We have some awesome work by our offices in New York, London, and Brazil. Check out the campaigns below. ...READ MORE
Among the 57 judges who flew in from 18 cities to sift through the best of Asian creativity at Adfest last week, two were from J. Walter Thompson. Here’s what they thought of the work they saw coming from around the region this year. ...READ MORE
In anticipation of the launch of the full report in September 2015, J. Walter Thompson MEA has launched the executive summary of their 10 MENA Trends for 2015 report.
Developed by J. Walter Thompson MENA's trends forecasting team Brand Intelligence, the report "outlines 10 of the most compelling macros trends identified today--trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes."...READ MORE