Tag Archives: technology

From mind-reading headbands to one-night stands, JWT’s Trends Salon explores this year’s trend forecast

To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE

10 Trends that will shape our world in 2014 and beyond

The year may be winding down, but December is an exciting time to look ahead. In their ninth annual forecast, JWTIntelligence shares ten key trends that will drive consumer mind-set and behavior for 2014 and beyond. According to JWT Director of Trendspotting Ann Mack, these trends look at how consumers are both welcoming and resisting technology's growing omnipresence. ...READ MORE

JWTIntelligence presents The Brazil Opportunity: A Guide for Marketers

As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE

Trends Roundup: Kids + tech, digital menus and ‘burqa swag’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead.  ...READ MORE

Google comes to JWT New York to present: Art Copy & Code

Not only is the melding together of art, copy and code creating entirely new kinds of advertising and engagement experiences, but it’s also revolutionizing more familiar ones. Last Wednesday at JWT New York, Google took their audience through their exciting “Art, Copy & Code” Project, and shared the idea behind this initiative: to challenge and re-imagine everything. Read on to get a glimpse at Art, Copy & Code in action, some ground-breaking Google products and five things the search giant has learned through this process of reinvention. ...READ MORE

JWT Spain and Corona Extra Ace Tennis Campaign

JWT Spain worked with Corona Extra, an ATP World Tour partner, to create a tribute to tennis that will make followers of the sport gawk with amazement. With the help of web development studio Espada y Santa Cruz, JWT Spain engineered Corona Perspectives, an interactive website that provides a 3D rendering of tennis ball trajectories during three ATP World Tour matches in 2011. ...READ MORE

The future of search

"Search" is in its infancy. Like most of today's technology, and doubly so when we're talking about user interfaces, we are witnessing the opening salvo of a centuries-long march toward the augmentation of the human intellect on a "species-bending" scale. Search, in general, is a core component of the "information age" et al. Without search (and connectivity), the data we create and store on physical media is no more useful (and only slightly more portable) than the stone tablets of antiquity.   ...READ MORE