Tag Archives: SXSWi

J. Walter Thompson @ SXSW: It’s not the panels – it’s the people.

It’s not the panels – it’s the people.    

Let’s be honest: Getting into the top panels at SXSW has become a Hunger Games event that usually ends in sadness and disappointment. This year, seeing Obama’s keynote live was harder than winning the Powerball. ...READ MORE

J. Walter Thompson Turns Millions of YouTube’s Black Bars into Ad Space for Charities

At SXSW Interactive 2016, J. Walter Thompson Worldwide will unveil today the global launch of “Donate the Bars." The project turns the black bars that appear on either side of vertical videos on YouTube into ad space for charities that need to raise awareness for the social causes they support.


The weight of expectation – SXSW in its 30th year

Sonali Fenner, Global Business Director at J. Walter Thompson London, on what she expects at for this year's SXSW, the festival's 30th year. ...READ MORE

J. Walter Thompson @ SXSWi: Neuroplasticity and tech – attention divided

Friday morning, HeyHuman Innovation Director and Innovator, Dan Machen and Felix Morgan, had SXSW buzzing with their session, "Neuroplasticity and Tech: Why Brands Have to Change."

As the title implies, the presenters discussed neuroplasticity, a term that describes how experiences reorganize neural pathways in the brain and centered the discussion around one key question. "What is looking at our inbox and phone 100s of times a day doing to our heads and, most importantly, what does this 'hyperstimulation' mean for attention spans, cognition and brand recall?" ...READ MORE

X Marks the Spot: Rediscovering SXSW’s Purpose

Sitting in the airport bar, I wonder what the cost benefit analysis shows for events with an “X” in them.

X-Factor, X-mas and SXSW are three that spring to mind, and it¹s probably not a coincidence that these X-events have sent their participants on a treasure hunt to rediscover their meaning. So the big question is: As we fly out to SXSW, has it lost its meaning in the amorphous singularity it’s become or will the “X” still mark a meaningful spot? ...READ MORE

Serendipity, Snacks and SXSW

In a time when it has become de rigueur to bash the over-the-top conference extravaganza that is South by Southwest Interactive, I am a defender. My first SXSW was in 2005, and in nine years it has changed considerably. But to me, the best parts are still there, just buried a little bit under the gloss and shine of big ad dollars and startup funds. ...READ MORE

Vote for JWT’s SXSWi 2014 Panels!

It feels as though we just finished unpacking our suitcases from Austin, but it's already time to start getting ready for SXSW Interactive 2014. We are putting together some exciting, must-see sessions to share next year, and we need to make sure we have a chance to present! Read on to explore our full list of panels, and cast your votes to help get us to SXSW! ...READ MORE

Big Data Prompts Big Debates at SXSWi

Jessica Vaughn, Senior Trend Strategist at JWT Intelligence, talks about one of the driving themes during SXSW Interactive 2013: Big Data. 

Big Data was one of the driving themes last week in Austin, during the interactive portion of the annual SXSW festival, as marketers, analysts and academics tried to make sense of the sheer amount of data generated each day. And as new data streams join the fray—like Google’s prototype talking shoe, intended to keep the wearer moving—expect things to get weird before we manage to fully make sense of the data revolution. ...READ MORE