• Showing: Posts Tagged ‘SXSWi’

    Big Data Prompts Big Debates at SXSWi

    March 19, 2013 • by
    Jessica Vaughn, Senior Trend Strategist at JWT Intelligence, talks about one of the driving themes during SXSW Interactive 2013: Big Data. 

    Big Data was one of the driving themes last week in Austin, during the interactive portion of the annual SXSW festival, as marketers, analysts and academics tried to make sense of the sheer amount of data generated each day. And as new data streams join the fray—like Google’s prototype talking shoe, intended to keep the wearer moving—expect things to get weird before we manage to fully make sense of the data revolution. (more...)

    An Inside Look at WALTER with Gail Brooks of JWT Atlanta

    March 14, 2013 • by
    The end of SXSWi marked the end of WALTER, JWT’s five-day pop-up agency, but also marked the beginning of a whole new strategy for one carefully chosen start-up. After an intense five-day run, the WALTER team emerged with piles of scribbled notes, heads flurried with ideas, the basis for a brilliant marketing plan, and, most importantly, a new outlook on advertising and marketing that can only be gained after working with entrepreneurs. Gail Brooks, planning director at JWT Atlanta, sat down with us to share what it was like to be a part of WALTER, why they picked the winning start-up, and what big agencies can learn from the experience.  (more...)

    ‘Embracing Analog’: JWT’s Ann Mack presents at SXSW

    March 11, 2013 • by
    As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, spoke today on the panel “Embracing Analog: Why Physical Is Hot,” which examined the increasing embrace of analog, what’s driving it, the ways in which it’s manifesting in culture and what it means for marketers. She was joined by Frank Rose, author of The Art of Immersion and correspondent for Wired, and marketing authority Paul Woolmington, co-founder of Naked Communications Americas. (more...)

    From the Floor and More at SXSWi

    March 11, 2013 • by
    Just as we did last year, we took a spin around the bustling SXSW Trade Show floor in the Austin Convention Center. There were hundreds of exhibitors from across the globe, and while it was initially a totally overwhelming room, it was also a great chance to jump into a world of startups, established brands, and everything in between. We visited booths and talked with exhibitors about their products, developments, ideas and novel inventions. Below are some of our favorite highlights. (more...)

    Hardware Steals the Show at SXSW 2013

    March 9, 2013 • by
    Something is a little different at South by Southwest this year, and by something we do literally mean “thing.” That is, hardware is taking center stage and trumping the traditional focus on software. Emphasis on new devices is a prominent (and exciting) trend popping up at this year’s conference. (more...)

    JWT Goes to Austin for SXSWi 2013

    March 6, 2013 • by
    This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive. This year we have a number of exciting JWT powered events and projects, in addition to taking in all that the conference has to offer. Whether you’re attending or just following the action online, here are some resources and links for all things JWT down at SXSWi (March 8—12). (more...)

    Lean, Mean, Start-Up Machine: Meet WALTER, JWT Pop-Up Agency at SXSWi

    February 28, 2013 • by
    Start-ups, they're the scrappy and bold little brothers of businesses. By nature, their marketing needs can only be met by partners that are as lean and spirited as their own operations. In answer to that challenge, JWT will launch WALTER, a five-day pop-up agency at this year's SXSW interactive. Just five days? You read that right, and it's going to be a whirlwind affair that you won't want to miss.  (more...)

    Vote for JWT’s SXSW 2013 Panels!

    August 14, 2012 • by

    It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your votes for a chance to present! Read on to explore our full list of panels. (more...)

    Talent, tech & inspiration in spades at SXSW

    March 25, 2012 • by
    SXSW Interactive was a fantastic festival for innovation, entrepreneurship and talent—and a very important reminder of how fast we need to be moving to keep pace with and stay ahead of our ever-evolving industry. I was inspired with Google's Project Re:Brief: an experiment in re-imagining how digital advertising can fuse both technology and creative ideas to enhance connections. Legendary icons behind some of the greatest advertising campaigns reunited to prove that not only do great ideas come first, but also hope to push the boundaries in the way we engage an audience. (more...)