Sitting in the airport bar, I wonder what the cost benefit analysis shows for events with an “X” in them.
X-Factor, X-mas and SXSW are three that spring to mind, and it¹s probably not a coincidence that these X-events have sent their participants on a treasure hunt to rediscover their meaning. So the big question is: As we fly out to SXSW, has it lost its meaning in the amorphous singularity it’s become or will the “X” still mark a meaningful spot? (more…)
Sunni Thompson is the Associate Digital Strategy Director at JWT Atlanta. She is a well-seasoned strategist and a self-proclaimed professional opinion sharer.
In a time when it has become de rigueur to bash the over-the-top conference extravaganza that is South by Southwest Interactive, I am a defender. My first SXSW was in 2005, and in nine years it has changed considerably. But to me, the best parts are still there, just buried a little bit under the gloss and shine of big ad dollars and startup funds. (more…)
It feels as though we just finished unpacking our suitcases from Austin, but it's already time to start getting ready for SXSW Interactive 2014
. We are putting together some exciting, must-see sessions to share next year, and we need to make sure we have a chance to present! Read on to explore our full list of panels, and cast your votes
to help get us to SXSW! (more…)
Jessica Vaughn, Senior Trend Strategist at JWT Intelligence, talks about one of the driving themes during SXSW Interactive 2013: Big Data.
Big Data was one of the driving themes last week in Austin, during the interactive portion of the annual SXSW festival, as marketers, analysts and academics tried to make sense of the sheer amount of data generated each day. And as new data streams join the fray—like Google’s
prototype talking shoe
, intended to keep the wearer moving—expect things to get weird before we manage to fully make sense of the data revolution. (more…)
After a whirlwind week, yesterday JWT announced the startup selected to work with WALTER
, our pop-up agency at SXSW Interactive. The winner was Cleveland-based Plotter
, dubbed the first social network for maps. (more…)
The end of SXSWi marked the end of WALTER
, JWT’s five-day pop-up agency, but also marked the beginning of a whole new strategy for one carefully chosen start-up. After an intense five-day run, the WALTER team emerged with piles of scribbled notes, heads flurried with ideas, the basis for a brilliant marketing plan, and, most importantly, a new outlook on advertising and marketing that can only be gained after working with entrepreneurs. Gail Brooks, planning director at JWT Atlanta
, sat down with us to share what it was like to be a part of WALTER, why they picked the winning start-up, and what big agencies can learn from the experience. (more…)
As part of the SXSWi festival in Austin, our own Ann Mack
, director of trendspotting, spoke today on the panel “Embracing Analog: Why Physical Is Hot,”
which examined the increasing embrace of analog, what’s driving it, the ways in which it’s manifesting in culture and what it means for marketers. She was joined by Frank Rose, author of The Art of Immersion
and correspondent for Wired
, and marketing authority Paul Woolmington, co-founder of Naked Communications Americas. (more…)
Just as we did last year, we took a spin around the bustling SXSW Trade Show floor in the Austin Convention Center. There were hundreds of exhibitors from across the globe, and while it was initially a totally overwhelming room, it was also a great chance to jump into a world of startups, established brands, and everything in between. We visited booths and talked with exhibitors about their products, developments, ideas and novel inventions. Below are some of our favorite highlights. (more…)
Something is a little different at South by Southwest this year, and by something we do literally mean “thing.” That is, hardware is taking center stage and trumping the traditional focus on software. Emphasis on new devices is a prominent (and exciting) trend popping up at this year’s conference.
This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive
. This year we have a number of exciting JWT powered events and projects, in addition to taking in all that the conference has to offer. Whether you’re attending or just following the action online, here are some resources and links for all things JWT down at SXSWi (March 8—12). (more…)