For a country with the world’s largest population and second biggest economy, China’s brands have yet to make an impact in the global consumer market. The August trend report from JWT Intelligence, “Remaking ‘Made in China’” explores the factors hindering Chinese brands within developed markets. With on-the-ground research from JWT Trend Strategist, Jessica Vaughn, studies revealed that consumers are carrying over the negative perception of Chinese-made onto Chinese-branded. The report also looks at what big brands like Lenovo are doing to break down these consumer roadblocks to global success. Read more about this trend on JWT Intelligence.