Tag Archives: strategy

JWT Cairo wins Grand Prix at Jay Chiat Awards

Hats off to JWT Cairo, who received a Grand Prix for Innovation during the 2013 Jay Chiat Awards for Strategic Excellence in honor of their campaign, “Fakka.” Winners were announced on Monday night during the annual 4A’s Strategy Festival, one of the biggest planning festivals of the year. JWT Cairo also took home the Gold for “Fakka” in Product/Service Creation. ...READ MORE

JWT Shines at the 2013 APG Awards

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of eight accolades including the Grand Prix and three Golds. The APG Awards are well-regarded and are a coveted recognition of excellence in advertising & communications strategy. ...READ MORE

Thriving Among Multiple Screens and Divided Attention: Social Media Q&A with Christophe Cauvy

Part three of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options. Advertising is evolving past blatant commercial messages to include content and community. And consumers equipped with all manner of apps and devices are taking an active role in helping brands prosper. As long as marketers continue to serve up relevant, compelling ideas, consumers will open up their lives and their networks to brands. I talk to Christophe Cauvy, head of digital and innovation, JWT Europe, about how brands can maintain share of heart and mind in today’s marketing environment. ...READ MORE

It’s Time for Brands to Embrace a New Role: Social Media Q&A with Jack Perone

Part one of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship. At its heart, advertising is the act of storytelling. Before social media, a brand could, without doubt, lay claim to being the teller of its own story. A message was broadcast through one-way media channels – television, radio, out-of-home, print – to an audience that was largely only intended to receive. Today the roles are recast and consumers are empowered to share their opinions as never before. I talk to Jack Perone, VP, Strategic Planning Director at JWT Canada, about the changing role of brands in competition with so many consumer voices. ...READ MORE

Getting Consumers To Engage With Your Digital Brand

As the Executive Digital Director of JWT South Africa, Yoav Tchelet has over 13 years of experience in digital advertising and marketing. Each month, he discusses critical digital topics and strategies around branding, social media, gaming and more on his site. In his latest post, Yoav talks about the importance of branding a company within the digital space, and what it takes to get consumers to recognize and engage with your digital brand. Read the full post on Getting Consumers To Engage With Your Digital Brand.  

Getting [Squared]: Real strategies for real clients

With Week 4 of 6 now done and dusted, we can’t help but feel a twinge of sadness. With only 2 weeks now remaining–a placement week at JWT and a wrap-up week back at Squared–there is still plenty more learning to be done, but in some ways it’s the end of Squared life as we know it. ...READ MORE

Getting [Squared]: The digital discussion

Where has the time gone? It's the end of Week 3, which means we are already halfway through the Squared programme! It's been another packed week. After our online business pitches at the end of last Thursday, we went straight into briefing for Project Two on Friday morning. ...READ MORE

Getting [Squared]: JWT London grads start week 1

We are Seth Insua, Katie Lewis, Sam Russell and Jassmine Vilkhu, four new recruits in JWT London’s Account Management Graduate Scheme, and we’ve been given the fantastic opportunity to take part in Squared this year. Squared is an exciting 6-week programme and Google-led initiative in partnership with Hyper Island and the IPA with the goal to “empower the next generation of leaders to drive the industry revolution.” ...READ MORE