Part three of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.
It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options. Advertising is evolving past blatant commercial messages to include content and community. And consumers equipped with all manner of apps and devices are taking an active role in helping brands prosper. As long as marketers continue to serve up relevant, compelling ideas, consumers will open up their lives and their networks to brands. I talk to Christophe Cauvy
, head of digital and innovation, JWT Europe, about how brands can maintain share of heart and mind in today’s marketing environment. (more...)
Part one of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.
November 8, 2012 • by JWT
Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship. At its heart, advertising is the act of storytelling. Before social media, a brand could, without doubt, lay claim to being the teller of its own story. A message was broadcast through one-way media channels – television, radio, out-of-home, print – to an audience that was largely only intended to receive. Today the roles are recast and consumers are empowered to share their opinions as never before. I talk to Jack Perone
, VP, Strategic Planning Director at JWT Canada
, about the changing role of brands in competition with so many consumer voices.
As the Executive Digital Director of JWT South Africa, Yoav Tchelet
has over 13 years of experience in digital advertising and marketing. Each month, he discusses critical digital topics and strategies around branding, social media, gaming and more on his site
In his latest post, Yoav talks about the importance of branding a company within the digital space, and what it takes to get consumers to recognize and engage with your digital brand. Read the full post on Getting Consumers To Engage With Your Digital Brand
With Week 4 of 6 now done and dusted, we can’t help but feel a twinge of sadness. With only 2 weeks now remaining–a placement week at JWT and a wrap-up week back at Squared–there is still plenty more learning to be done, but in some ways it’s the end of Squared life as we know it. (more...)
Where has the time gone? It's the end of Week 3, which means we are already halfway through the Squared programme! It's been another packed week. After our online business pitches at the end of last Thursday, we went straight into briefing for Project Two on Friday morning. (more...)
Last week I was invited to the Future of Storytelling conference
, a one-day summit focused on storytelling in the ever-changing face of technology. Oddly enough, to learn about the future of storytelling, I had to take a step back in time. (more...)
After a week of tennis balls, Gangnam Style, reflections and all the group activities that the Squared programme could throw at us, we got down to Project One last week with the new-found colleagues we had gotten to know in Week 1. (more...)
We are Seth Insua, Katie Lewis, Sam Russell and Jassmine Vilkhu, four new recruits in JWT London’s Account Management Graduate Scheme, and we’ve been given the fantastic opportunity to take part in Squared
this year. Squared is an exciting 6-week programme and Google-led initiative in partnership with Hyper Island
and the IPA
with the goal to “empower the next generation of leaders to drive the industry revolution.” (more...)
We don't know where the time went, but summer has gone as quickly as it arrived. As JWT New York
interns finish up their last projects and head back to school, they take away new skills and a lasting network with both each other and the agency. Before we say goodbye and wish them the best in their future endeavors, we checked in one last time with interns Kevin, Katie and Rachael to hear about their final week at JWT. Plus check out a bonus video put together by JWT New York interns about their favorite memories from the program. (more...)
Director of Digital Marketing at JWT Melbourne, Josie Brown, presented at this year’s Australian Food & Grocery Council. Lending her expertise on improving customer communication, Josie offered practical insights into driving business growth through digital. Read her presentation below.
Fifteen years ago, digital marketing was almost as simple as building your new website. Today, there’s much more to think about. As the Internet and our array of gadgets grow, so does complexity. No doubt, the rapid pace of digital media growth has transformed the way consumers behave and interact with each other and businesses. Today I want to look at how consumer technology fits into business strategy and how it can be used to influence shopper choices and generate sales. (more...)