Even as we near the middle of 2012, I can’t help but wonder if Steve Jobs were still alive, what he would say about today’s connected consumer. I’ve read and watched countless articles, books and videos on Steve, and I find myself applying my personal passion for consumer experience to his ideas. Steve was the first to start a social movement around getting people to ‘Think Different’. His attitude toward considering people as human beings first, consumers second, has directly impacted the evolution of brand communications. (more...)