September 17, 2013 • by JWT
September 12, 2013 • by JWT
Each year on the International Day of Peace
(21 September), the United Nations organizes events and activities around the world. For the 2013 International Day of Peace, JWT Beirut
has partnered with the United Nations Information Centre
in the Beirut to create a bold, worldwide initiative – “Tolerance Kills,” a campaign aimed at promoting tolerance by killing prejudice, hatred and fear. (more…)
Everything is better with a smile, and XM Asia
is bringing plenty of smiles to Singapore with "Happiness Served
." In this new campaign, the agency uses Instagram and the hashtag #HappinessServed
to celebrate and encourage friendly service throughout the city-state. While customers enjoy friendly service, local businesses have the opportunity to tap into a nationally integrated campaign and boost their customer care. It’s a win-win. (more…)
When it comes to digital strategy, Renzo Celis, Digital Director at JWT Lima
, finds that those oriented to qualitative and quantitative results are the most effective. Renzo's experience as both a techie and an account person has led him to see the digital world as a meeting point, a place for brands and people to generate relationships and differentiate themselves. Renzo shares what he is working on now, how brands in Peru are using online platforms, and new opportunities for digital in humanitarian campaigns.
The word ‘GIF’ conjures up memories of distracting, seizure-inducing, blinged out MySpace templates and flashbacks to Web 1.0. Historically, the use of looping low-res GIF art on the web was an eyesore at best, and the clearest mark of poor website design. But over the last few years, these graphic vermin have found new footing, and have been embraced by artists, bloggers and brands alike for their compatibility, simplicity and ability to relay a clear and concise message. (more…)
A couple weeks ago, I wrote about how my grandpa and I became Facebook friends
, and what it meant for our family and his social and personal life. Springboarding off of that, today we’ll address how, as seniors continue to adopt social media, there’s a growing opportunity to market to them via social platforms. The challenge for marketers is knowing which seniors you’re targeting, and what action you want them to take. That intersection is critical; a misstep could destroy trust and quickly create negative word of mouth. (more…)
Yesterday Facebook announced
that it was simplifying its ad units choices and dropping Sponsored Stories.
Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. (more…)
Good things move fast, especially Advertising Week 2013
, which just wrapped up its events in Canada. JWT Toronto
’s Insights Team examined over twenty event sessions and has shared the newest trends in digital as both online and offline consumer behaviors continue to shift at an increasing pace. (more…)
Each month executive digital director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at three main trends likely to shape digital advertising over the next year.
Speculation is rife on what the top 10 digital advertising trends will be for 2013.
Different websites have different opinions, but it seems there are three main trends that come back again and again in every top 10 list. Hence, it is safe to say that these truly will be the trends to watch in this coming year. (more…)
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at the changing world of advertising and the answer to connecting with consumers: content.
It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. (more…)
2012 was a major year for social media. Brands embraced social with innovative campaigns, new social platforms demanded our attention, and news from companies like Facebook dominated the headlines. As social media evolves, the challenge lies in staying on top, if not ahead, of these rapid and constant changes. Based on research and discussion of social features, trends, and research, Digitaria's Social Community Strategist, Samantha Afetian, breaks down a list of things we might see in 2013. (more…)