Good things move fast, especially Advertising Week 2013
, which just wrapped up its events in Canada. JWT Toronto
’s Insights Team examined over twenty event sessions and has shared the newest trends in digital as both online and offline consumer behaviors continue to shift at an increasing pace. (more...)
Each month executive digital director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at three main trends likely to shape digital advertising over the next year.
Speculation is rife on what the top 10 digital advertising trends will be for 2013.
Different websites have different opinions, but it seems there are three main trends that come back again and again in every top 10 list. Hence, it is safe to say that these truly will be the trends to watch in this coming year. (more...)
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at the changing world of advertising and the answer to connecting with consumers: content.
It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. (more...)
December 20, 2012 • by JWT
2012 was a major year for social media. Brands embraced social with innovative campaigns, new social platforms demanded our attention, and news from companies like Facebook dominated the headlines. As social media evolves, the challenge lies in staying on top, if not ahead, of these rapid and constant changes. Based on research and discussion of social features, trends, and research, Digitaria's Social Community Strategist, Samantha Afetian, breaks down a list of things we might see in 2013. (more...)
December 12, 2012 • by JWT
The mindset of today’s young adults have important implications for brands and advertisers in this large, fast-changing market. This year JWT Pakistan
conducted an in-depth survey, 'A Time for Change
,' to explore the issues that are close to the hearts and minds of Pakistani youth. Pakistani Youth make up nearly one-third of the country’s population and studying their state of mind reveals important insights for marketers and brands looking to tap into their attitudes toward social change. (more...)
We're excited to announce some great news from our Sydney office. Yesterday, Unilever and Dove named JWT Sydney
the local digital agency of record for Dove deodorants, hair care, and skincare. Effective immediately, JWT Sydney will lead the local digital marketing for the brand, including strategy, development and implementation of the brand content and owned channels.
Meet Lars: He is an average 28 year-old guy from Berlin who also happens to be on a life-changing journey to get his body back in shape. And as we all know, fitness can literally be an uphill struggle. Lucky for Lars, he doesn’t have to go the journey alone. In a joint venture between JWT Germany
, JWT Buddies launched the campaign “Lass Lars Laufen” (Let Lars Run) for Energizer and invites everyone on the Internet along for the ride. (more...)
In a new campaign for mobile telecommunications company, touch
, JWT Beirut
helped the people of Lebanon imagine an intriguing and different kind of world. The sort of world where animals can talk, men would do dishes, and we could be kids all over again. Sigh. We can dream. Without any branding or explanation, the ads enticed curious consumers to check out InMyNewWorld.com
Colliding technology, social, and mobile spheres have helped create a dynamic digital space for advertising over the years. The Cannes Cyber Lions category which now spans websites, mobile, interactive, viral and more has come a long way from simple banners and sites. This year, JWT Sydney’s National Creative Director of Digital, Ashadi Hopper, will return to Cannes to judge the best work in the Cyber category. (more...)
Facebook’s anticipated release of Timeline for Pages will have some major implications for branded Facebook strategies. Thru the end of the month, brand page admins have a chance to test and tinker with the new features before Timeline becomes public. There are a host of changes which include: a cover photo, removal of the landing page, apps relocation, direct messaging, premium ad platform and more.
With the right approach, these changes can be tools to create richer brand experiences and communication with fans. Check out XM’s full overview and guidelines for using Timeline on their blog