Tag Archives: social media

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Puerto Rico Tourism Company & J. Walter Thompson San Juan warm up the #BostonBlizzardChallenge

This winter, heavy storms have buried the city of Boston, Massachusetts in more than 30 inches of snow. And instead of retreating inside, cozying up by the fireside or snuggling up in a warm bed and away from the bitter cold, Bostonians jumped in. Literally. ...READ MORE

J. Walter Thompson makes shortlist in 2015 Global PR Week Awards

We are thrilled to share that J. Walter Thompson’s 2014 campaign to celebrate its 150th anniversary has made the final shortlist in the Global In-House Team category for the 2015 Global PR Week Awards. ...READ MORE
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Reporters Without Borders & J. Walter Thompson New York launch #FreeAustinTice campaign

Freelance journalist Austin Tice had his work published by the McClatchy Newspapers, the Washington Post, Associated Press, CBS, NPR and the BBC. His reporting earned him the 2012 George Polk Award for War Reporting and the 2012 McClatchy Newspapers President’s Award.

But in August 2012, the talented journalist disappeared in Syria. ...READ MORE
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Nutri-Grain urges teens to #liveunstoppable

Today, cereal brand Nutri-Grain today announced the launch of a new content led campaign, targeting teens. Created by J. Walter Thompson Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand as “Unstoppable” and celebrates and showcases the stories of individuals who live unstoppable lives. ...READ MORE

Rums of Puerto Rico celebrates 450 years of party with ‘Rum Times’ campaign

2014 marked 450 years of being the life of the party for Rums of Puerto Rico. To help them celebrate this incredible achievement, J. Walter Thompson San Juan created the “Rum Times,” a campaign that takes hold of several historical moments in a series of webisodes. The webisodes, featured on history.com, recreate historical events and show how behind every great achievement there is a celebration with Rums of Puerto Rico. ...READ MORE

Macy’s sets new GUINNESS WORLD RECORDS title for longest wish list to Santa

This holiday season, Macy’s is not just spreading holiday cheer; the brand is breaking records. A GUINNESS WORLD RECORD to be exact. This year, Macy’s customers wished big during the online letter collection component of Macy’s Believe campaign, an effort that allows customers to create and send a digital letter to Santa. With every letter sent Macy’s donates $1 to benefit the Make-A-Wish Foundation, an organization that grants the wishes of children with life-threatening medical conditions. But this year Macy’s wanted to do more. The brand set an ambitious goal: to create the longest wish list to Santa. ...READ MORE
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KITKAT and JWT India tell story of unity for Diwali

On October 23rd, many around the world celebrated Diwali, the festival of lights. Diwali is a family-oriented celebration where participants gather together with their loved ones to celebrate the triumph of good over evil, light over darkness. In an effort to unite those who could not be with their families during Diwali, KITKAT and JWT India created a film to help everyone feel included. ...READ MORE

Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE