• Showing: Posts Tagged ‘social media’

    Brand Colombia Auctions Free Trips to Colombia & You’re Invited

    April 23, 2013 • by
    To celebrate the international launch of Brand Colombia, the country’s latest endeavor to promote tourism overseas, WPP’s Brand Colombia team (formed by JWT Colombia, GREY and MEC) launched an exciting interactive brand campaign at the heart of Times Square. The first-of-its-kind auction of Colombian Experiences could take you on a trip to this exciting South American destination.  (more...)

    Tell Me About Yourself: Becoming a Societal Brand

    February 26, 2013 • by
    In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."

    Your company is no longer holding interviews.  Your consumers are.  The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more...)

    Trends Shaping Social Media: Going Private in Public

    February 25, 2013 • by
     
    To kick off Social Media Week in New York, JWT Intelligence’s Ann Mack, Director of Trendspotting at JWT, outlined a trend that we’re calling Going Private in Public. This evolution of our relationship with social media will shape consumer behavior in 2013 and beyond. Mack noted that in an era in which living publicly is has become the default, people are finding creative ways to carve out private spaces in their lives. Rather than rejecting social media and sharing tools, people are still reaping the benefits of maintaining a vibrant digital identity while gradually defining a new notion of privacy for the 21st century. (more...)

    Digital is a Dish Best Served Hot

    February 22, 2013 • by
    In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "What's On Your Plate? How Digital Has Evolved Our Palates."

    Like many adults, I encounter the inconvenient culinary roadblocks that prevent me from cooking. All the knowledge and supplies in the world can’t inspire me to broil some chicken when I come home late at night. I did make a kitchen cameo Saturday morning--I tried googling how to make pancakes. The recipe results were overwhelming.

    “Recipes in the media are a total waste,” says Mike Lee, founder of Studiofeast. “There’s no reason why you need 400 recipes for one pasta dish when, in someone’s grandmother’s head, there’s three steps to making pasta.”

    Life of the Party: Lessons from Buzzfeed on Authenticity in Social

    February 21, 2013 • by
    In our continued coverage of NY Social Media Week 2013, we recap Buzzfeed’s presentation, "Genuine Appeal – Creativity and Authenticity in the Social Age” delivered by Jeff Greenspan and Mike Lacher. 

    Social media, as the name might suggest, is all about being social with others—and what’s more social than a party? “The social space is one huge party where everyone in the world shows up everyday,” explained Jeff Greenspan, chief creative officer at Buzzfeed. During a Social Media Week presentation with Mike Lacher, Buzzfeed creative director, they explained why tapping into the “LOL” and “OMG” lingo of Internet culture were among the things that make Buzzfeed’s content inherently relatable and shareable. (more...)

    Social Media Week is Back at JWT NY

    February 15, 2013 • by
    According to Nielsen's 2012 Social Media Report, people continue to spend more time on social networks than any other category of sites. Few would understate the importance of social, and to spark a week of discourse and exploration on the topic, New York's annual Social Media Week kicks off on Feb 19-22nd. We're excited to announce that once again, JWT New York office will host a dynamic series of events as the SMW advertising and marketing hub. (more...)

    White Paper: Why the Brand Idea Still Matters in the Age of Social Media

    February 15, 2013 • by
    A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image. (more...)

    Brands Need to Live in the Here and Now: Social Media Q&A with Thomas Gensemer

    February 14, 2013 • by
    Part five of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

    Among the many demands that social media places on brands, it also calls for a shift from episodic campaigns to always-on communications. Marketers are well practiced at producing tidy quarterly campaigns with lengthy production schedules. Most marketing departments are simply not staffed or organized to produce content at the pace of a daily newspaper, nor are they prepared to react as their content provokes response. I talk to Thomas Gensemer, managing partner, Blue State Digital, about how a brand will benefit from connecting with its audience in real time. (more...)

    Is the Brand Idea Up to the Challenge? Social Media Q&A with Lee McEwan

    February 14, 2013 • by
    Part four of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

    “Each brand can only own one word,” Maurice Saatchi proclaimed to the marketing industry at the 2006 Cannes Lions festival. “Take great care before you pick your word.” Saatchi’s position was that, in a multi-platform, multi-device media world, only “brutally simple” brand ideas break through. With the rise of social media, today’s marketing ecosystem has only grown more complex. This forces the question of whether a single brand idea can realistically address all the needs of the brand. I talked to Lee McEwan, group planning director at JWT London, about whether there is a model for brand ideas better equipped to hold its own in an increasingly fragmented media environment. (more...)

    Thriving Among Multiple Screens and Divided Attention: Social Media Q&A with Christophe Cauvy

    February 13, 2013 • by
    Part three of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

    It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options. Advertising is evolving past blatant commercial messages to include content and community. And consumers equipped with all manner of apps and devices are taking an active role in helping brands prosper. As long as marketers continue to serve up relevant, compelling ideas, consumers will open up their lives and their networks to brands. I talk to Christophe Cauvy, head of digital and innovation, JWT Europe, about how brands can maintain share of heart and mind in today’s marketing environment. (more...)