Tag Archives: social media

Screen Shot 2014-04-18 at 12.20.13 PM

Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE

JWT Singapore, CABCY & XM Asia Launch Anti-Bullying Campaign

The Coalition Against Bullying for Children and Youth (CABCY), JWT Singapore and XM Asia have launched  “Share it to end it”, a social media activation campaign designed to raise awareness of and encourage conversations about bullying.

Singapore recently passed a new anti-harassment law that criminalizes bullying of children and cyberbullying, among other acts, a move that indicates how serious the matter has become. ...READ MORE

How to Integrate Content and Commerce

Last week I attended the Adobe Summit in Utah — one of the most prescriptive digital marketing conferences in the world. Unlike other advertising conferences, the knowledge and discussions shared both in and out of sessions here are of a very practical and actionable nature. ...READ MORE

Q&A, Bianca Bosker, Executive Tech Editor, The Huffington Post

The co-founding editor of The Huffington Post’s Tech section, which she helped launch in 2009, Bianca Bosker has developed a keen understanding of how consumers use technology and social media. (She’s also interested in architecture and wrote Original Copies: Architectural Mimicry in Contemporary China, published in 2013.) JWTIntelligence spoke with her about two of their "10 Trends for 2014": Do You Speak Visual?, the idea that we’re shifting to a vocabulary that relies on imagery much more than text, and The Age of Impatience, the notion that consumer expectations for speed and ease are rising exponentially. Bosker talked about how and why technology is driving these shifts and spurring new consumer behaviors. This Q&A originally appeared on JWTIntelligence. ...READ MORE

Social circuit: Facebook video ads, Instagram Direct

Big changes come with the new year, and it’s important to keep track of them. The Digitaria Blog stays on top of what’s new in the digital world and social media. For a look into new developments in Facebook, Instagram and LinkedIn, read an excerpt from their blog below. ...READ MORE

10 Trends that will shape our world in 2014 and beyond

The year may be winding down, but December is an exciting time to look ahead. In their ninth annual forecast, JWTIntelligence shares ten key trends that will drive consumer mind-set and behavior for 2014 and beyond. According to JWT Director of Trendspotting Ann Mack, these trends look at how consumers are both welcoming and resisting technology's growing omnipresence. ...READ MORE

JWTIntelligence presents The Brazil Opportunity: A Guide for Marketers

As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE

JWT Sao Paolo creates an easy way to track buzz

The Internet thrives on commentary, and every good brand manager knows it’s important to keep track of what’s being said about your brand. The thing is, the news no longer travels only through major publications. It’s the age of social media; a celebrity’s Instagram photo might carry as much promotional weight as an article in the Wall Street Journal. JWT Sao Paolo is addressing the problem with BrandMagz, a tool that streamlines digital buzz-tracking. ...READ MORE