Tag Archives: social media

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What Social Data Can Do For You

There are endless options when it comes to social media monitoring. And metrics are plentiful, but often not very meaningful. This is what led me to find another way to use social data. By using raw data and looking at things like emotion, passion and personalization, I was able to create a meaningful metric, something that is actually connected to business results. As a researcher this quest has been for insights as much as it’s been about measurement. Creating a metric basically boils the proverbial ocean to find the pieces of data that matter. Now the fun part: actually using the metric. ...READ MORE
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Expectation vs. Reality: World Cup Edition

And just like that, the World Cup has finally come to a close last week with a German win. With over 3.6 billion people all over the world watching the final match, the real winner this year wasn’t just Germany, but DIGITAL. Not only was this past month one for the record books for different games, players, and scoreboard results, but it also broke a lot of records in the digital world. If there is one lesson that we can take away from this hectic, but thrilling, one-month journey, it would be that brands are spending a lot more on digital advertising. Social media has become the main channel for interaction around the world, especially during major events – and after all, the World Cup happens just once every four years. ...READ MORE
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4 Things To Know About Social Networking In Latin America

The World Cup is sadly over and just as predicted, this was the most digitally active World Cup to date. According to Facebook, Sunday's final between Germany and Argentina spurred activity from 88 million people that generated over 280 million World Cup posts, comments and likes. That total included 10 million people from Brazil and over 7 million people from Argentina. Even Twitter hit an all time high of more than 618,000 tweets per minute with the Brazilian star, Neymar Jr., being the most mentioned player. As proven through statistics (and not the Argentinian upset), it’s important to note that social media continues to be on the rise in Latin America. With nine out of ten Facebook users connecting every day, it is apparent that social networking plays an important role in the daily lives of Latin Americans.

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Q&A with Alex Pang, Author of “The Distraction Addiction”

Alex Pang, a senior consultant at Strategic Business Insights in Silicon Valley, is a proponent of “contemplative computing,” which he defines as “learning to use information technologies in ways that help you be more focused and mindful, and protect you from being perpetually distracted.” Pang’s book, The Distraction Addiction, was published last year. ...READ MORE
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Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE

JWT Singapore, CABCY & XM Asia Launch Anti-Bullying Campaign

The Coalition Against Bullying for Children and Youth (CABCY), JWT Singapore and XM Asia have launched  “Share it to end it”, a social media activation campaign designed to raise awareness of and encourage conversations about bullying.

Singapore recently passed a new anti-harassment law that criminalizes bullying of children and cyberbullying, among other acts, a move that indicates how serious the matter has become. ...READ MORE

How to Integrate Content and Commerce

Last week I attended the Adobe Summit in Utah — one of the most prescriptive digital marketing conferences in the world. Unlike other advertising conferences, the knowledge and discussions shared both in and out of sessions here are of a very practical and actionable nature. ...READ MORE

Q&A, Bianca Bosker, Executive Tech Editor, The Huffington Post

The co-founding editor of The Huffington Post’s Tech section, which she helped launch in 2009, Bianca Bosker has developed a keen understanding of how consumers use technology and social media. (She’s also interested in architecture and wrote Original Copies: Architectural Mimicry in Contemporary China, published in 2013.) JWTIntelligence spoke with her about two of their "10 Trends for 2014": Do You Speak Visual?, the idea that we’re shifting to a vocabulary that relies on imagery much more than text, and The Age of Impatience, the notion that consumer expectations for speed and ease are rising exponentially. Bosker talked about how and why technology is driving these shifts and spurring new consumer behaviors. This Q&A originally appeared on JWTIntelligence. ...READ MORE