Tag Archives: social media

Week3 collage

Cannes Contenders Showcase 2015: Week 3

From rainbow-colored flags in Canada to car-inspired furniture in Korea, here are our selections for our third week in this year’s Cannes Contenders Showcase.

Share your favorite pieces on social media using the links below and the hashtag #JWTCannes. And just in case you’ve missed them, find Week 1 and Week 2 of our showcase here. ...READ MORE

#IWILLLISTEN Day Comes to New York City

Two years ago, J. Walter Thompson New York and the National Alliance on Mental Illness of New York City launched #IWILLLISTEN, a campaign aimed at breaking down the stigma associated with mental illness by turning social networks into support networks. The idea was simple: Our friends will feel more comfortable asking for help if we let them know that we will listen. ...READ MORE

Cannes Contenders Showcase 2015: Week 1

In just eight short weeks, Cannes, France will be overflowing with ad men at the industry’s premier Cannes Lions International Festival of Creativity.

Each week leading up to Cannes, we will be share a preview of our Cannes contenders, the innovative, impactful pieces of work that demonstrate some of our best in creative thinking from the J. Walter Thompson network. ...READ MORE
Screen Shot 2015-04-29 at 3.10.50 PM

J. Walter Thompson Wins Global In-House Team Category at 2015 PRWeek Global Awards

Last night, J. Walter Thompson's campaign to celebrate its 150th anniversary was named the winner in the Global In-House Team category at the 2015 PRWeek Global Awards show in London. J. Walter Thompson was listed in the ranks with esteemed brands like Starbucks, AECOM Technology Corporation, Hilton Worldwide, and Rentokil Initial. ...READ MORE
Screen Shot 2015-03-13 at 3.22.00 PM

Puerto Rico Tourism Company & J. Walter Thompson San Juan warm up the #BostonBlizzardChallenge

This winter, heavy storms have buried the city of Boston, Massachusetts in more than 30 inches of snow. And instead of retreating inside, cozying up by the fireside or snuggling up in a warm bed and away from the bitter cold, Bostonians jumped in. Literally. ...READ MORE

J. Walter Thompson makes shortlist in 2015 Global PR Week Awards

We are thrilled to share that J. Walter Thompson’s 2014 campaign to celebrate its 150th anniversary has made the final shortlist in the Global In-House Team category for the 2015 Global PR Week Awards. ...READ MORE
Screen Shot 2015-02-19 at 1.49.47 PM

Reporters Without Borders & J. Walter Thompson New York launch #FreeAustinTice campaign

Freelance journalist Austin Tice had his work published by the McClatchy Newspapers, the Washington Post, Associated Press, CBS, NPR and the BBC. His reporting earned him the 2012 George Polk Award for War Reporting and the 2012 McClatchy Newspapers President’s Award.

But in August 2012, the talented journalist disappeared in Syria. ...READ MORE
Screen Shot 2015-02-17 at 12.47.11 PM

Nutri-Grain urges teens to #liveunstoppable

Today, cereal brand Nutri-Grain today announced the launch of a new content led campaign, targeting teens. Created by J. Walter Thompson Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand as “Unstoppable” and celebrates and showcases the stories of individuals who live unstoppable lives. ...READ MORE

Rums of Puerto Rico celebrates 450 years of party with ‘Rum Times’ campaign

2014 marked 450 years of being the life of the party for Rums of Puerto Rico. To help them celebrate this incredible achievement, J. Walter Thompson San Juan created the “Rum Times,” a campaign that takes hold of several historical moments in a series of webisodes. The webisodes, featured on history.com, recreate historical events and show how behind every great achievement there is a celebration with Rums of Puerto Rico. ...READ MORE

Macy’s sets new GUINNESS WORLD RECORDS title for longest wish list to Santa

This holiday season, Macy’s is not just spreading holiday cheer; the brand is breaking records. A GUINNESS WORLD RECORD to be exact. This year, Macy’s customers wished big during the online letter collection component of Macy’s Believe campaign, an effort that allows customers to create and send a digital letter to Santa. With every letter sent Macy’s donates $1 to benefit the Make-A-Wish Foundation, an organization that grants the wishes of children with life-threatening medical conditions. But this year Macy’s wanted to do more. The brand set an ambitious goal: to create the longest wish list to Santa. ...READ MORE