Tag Archives: social media

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Macy’s sets new GUINNESS WORLD RECORDS title for longest wish list to Santa

This holiday season, Macy’s is not just spreading holiday cheer; the brand is breaking records. A GUINNESS WORLD RECORD to be exact. This year, Macy’s customers wished big during the online letter collection component of Macy’s Believe campaign, an effort that allows customers to create and send a digital letter to Santa. With every letter sent Macy’s donates $1 to benefit the Make-A-Wish Foundation, an organization that grants the wishes of children with life-threatening medical conditions. But this year Macy’s wanted to do more. The brand set an ambitious goal: to create the longest wish list to Santa. ...READ MORE
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KITKAT and JWT India tell story of unity for Diwali

On October 23rd, many around the world celebrated Diwali, the festival of lights. Diwali is a family-oriented celebration where participants gather together with their loved ones to celebrate the triumph of good over evil, light over darkness. In an effort to unite those who could not be with their families during Diwali, KITKAT and JWT India created a film to help everyone feel included. ...READ MORE
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Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE
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What Social Data Can Do For You

There are endless options when it comes to social media monitoring. And metrics are plentiful, but often not very meaningful. This is what led me to find another way to use social data. By using raw data and looking at things like emotion, passion and personalization, I was able to create a meaningful metric, something that is actually connected to business results. As a researcher this quest has been for insights as much as it’s been about measurement. Creating a metric basically boils the proverbial ocean to find the pieces of data that matter. Now the fun part: actually using the metric. ...READ MORE
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Expectation vs. Reality: World Cup Edition

And just like that, the World Cup has finally come to a close last week with a German win. With over 3.6 billion people all over the world watching the final match, the real winner this year wasn’t just Germany, but DIGITAL. Not only was this past month one for the record books for different games, players, and scoreboard results, but it also broke a lot of records in the digital world. If there is one lesson that we can take away from this hectic, but thrilling, one-month journey, it would be that brands are spending a lot more on digital advertising. Social media has become the main channel for interaction around the world, especially during major events – and after all, the World Cup happens just once every four years. ...READ MORE
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4 Things To Know About Social Networking In Latin America

The World Cup is sadly over and just as predicted, this was the most digitally active World Cup to date. According to Facebook, Sunday's final between Germany and Argentina spurred activity from 88 million people that generated over 280 million World Cup posts, comments and likes. That total included 10 million people from Brazil and over 7 million people from Argentina. Even Twitter hit an all time high of more than 618,000 tweets per minute with the Brazilian star, Neymar Jr., being the most mentioned player. As proven through statistics (and not the Argentinian upset), it’s important to note that social media continues to be on the rise in Latin America. With nine out of ten Facebook users connecting every day, it is apparent that social networking plays an important role in the daily lives of Latin Americans.

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Q&A with Alex Pang, Author of “The Distraction Addiction”

Alex Pang, a senior consultant at Strategic Business Insights in Silicon Valley, is a proponent of “contemplative computing,” which he defines as “learning to use information technologies in ways that help you be more focused and mindful, and protect you from being perpetually distracted.” Pang’s book, The Distraction Addiction, was published last year. ...READ MORE
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Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE