Each year at Cannes, agencies have the opportunity to showcase their best creative ideas. Talent from across our network spanning Dubai, San Juan, Shanghai, London, Brazil, Copenhagen, New York, Mexico City, Beijing and India brought home a total of 28 coveted Lions at Cannes 2013. A special congratulations goes out to two pioneering offices: JWT Cairo
for their first Gold Lion and JWT Manila
for bringing home the country's second Gold Lion. (more…)
September 21, 2011 • by JWT
The insight behind Heaven & Hell
led the team at JWT Shanghai
on a long, creative journey that, in the end, produced one of the world’s most seminal pieces of print advertising.
Emerging from the luggage carousel, it sometimes seems like your suitcase has been through its own version of hell while you sipped Mimosas in first class. In a campaign for Samsonite, JWT Shanghai visualized the warzone that is luggage handling—emphasizing just how essential a tough suitcase is.
The campaign was so effective, JWT Shanghai walked away with a total of three Grand Prix, two Gold, one silver and one Bronze medal for the work at September's Spikes Asia awards ceremony. Check out the full press release after the break.