Emerging from the luggage carousel, it sometimes seems like your suitcase has been through its own version of hell while you sipped Mimosas in first class. In a campaign for Samsonite, JWT Shanghai visualized the warzone that is luggage handling—emphasizing just how essential a tough suitcase is.
The campaign was so effective, JWT Shanghai walked away with a total of three Grand Prix, two Gold, one silver and one Bronze medal for the work at September's Spikes Asia awards ceremony. Check out the full press release after the break.
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The insight behind Heaven & Hell led the team at JWT Shanghai on a long, creative journey that, in the end, produced one of the world’s most seminal pieces of print advertising.
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