Tag Archives: Samsonite

Cannes Lions 2013 Recap

Each year at Cannes, agencies have the opportunity to showcase their best creative ideas. Talent from across our network spanning Dubai, San Juan, Shanghai, London, Brazil, Copenhagen, New York, Mexico City, Beijing and India brought home a total of 28 coveted Lions at Cannes 2013. A special congratulations goes out to two pioneering offices: JWT Cairo for their first Gold Lion and JWT Manila for bringing home the country's second Gold Lion. ...READ MORE

JWT APAC visualizes travel hell for your suitcase, snags Cannes Lion awards

Emerging from the luggage carousel, it sometimes seems like your suitcase has been through its own version of hell while you sipped Mimosas in first class. In a campaign for Samsonite, JWT Shanghai visualized the warzone that is luggage handling—emphasizing just how essential a tough suitcase is. The campaign was so effective, JWT Shanghai walked away with a total of three Grand Prix, two Gold, one silver and one Bronze medal for the work at September's Spikes Asia awards ceremony. Check out the full press release after the break.   ...READ MORE