Tag Archives: ryan taylor

SCANA Energy campaign turns up the heat

JWT Atlanta launched Affairs of the Flame, a fully integrated campaign for its longtime client SCANA Energy, Georgia’s most trust natural gas provider. As summer ends and fall draws near, the start of natural gas renewal season dawns upon us—loyalties to competitor gas providers are questioned, decisions are made, and relationships are torn apart. Sounds like a bit of a soap opera if you ask us, and that’s exactly what JWT Atlanta thought, creating a string of webisodes, TV and print ads, found on www.AffairsoftheFlame.com. The new campaign brings the natural gas drama to life while delivering the message that with SCANA Energy: “There is no drama. Just heat.” We sat down with the campaign’s lead creatives, Rob Bloom and Ryan Taylor, to talk about their vision and inspiration behind the work. ...READ MORE