The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE
This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
With school just around the corner, families everywhere are gearing up to shop for classroom supplies. JWT Canada and Walmart teamed up to make this frenzied time a little more humorous in their latest creative campaign. Spotlighting the many personas of modern moms, the campaign includes four television spots and nine digital videos. ...READ MORE
The retail world is poised for change and JWTIntelligence explores this vital business sector in “Retail Rebooted.” Covering innovative business models, shifting consumer behaviors and recent tech developments, JWT’s latest trend report provides insight into the retail world by discussing 20-plus Things to Watch in Retail and spotlighting three specific trends. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the latest on Davos, the rise of superbugs, and Google's driverless car. Read about these trends and more on JWT Intelligence.
JWT Mexico announced today plans to expand JWT Action operations into Latin America. While traditional channels, family-owned stores and groceries, remain strong in Mexico, modern channels are becoming increasingly sophisticated. JWT Action in Latin America will aide in identifying and understanding Mexico's shifting shopper trends and the opportunities it poses for clients. This new expansion presents vast opportunities for Mexico as the country's economy continues to boom. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.
I wasn't really doing anything last Saturday morning. I'd bought the paper but nothing was grabbing me. I can't even remember how I found myself on a paparazzi site flicking through images of J-Lo and her new Toy Boy visiting Denmark. But a strange feeling came over me when I saw her Toy Boy's cool, red winter boots—actually a shameful fetish-like feeling for a man of 'a certain age'…utter lust. ...READ MORE