With school just around the corner, families everywhere are gearing up to shop for classroom supplies. JWT Canada
teamed up to make this frenzied time a little more humorous in their latest creative campaign. Spotlighting the many personas of modern moms, the campaign includes four television spots and nine digital videos.
The retail world is poised for change and JWTIntelligence
explores this vital business sector in “Retail Rebooted
.” Covering innovative business models, shifting consumer behaviors and recent tech developments, JWT’s latest trend report provides insight into the retail world by discussing 20-plus Things to Watch in Retail and spotlighting three specific trends. (more…)
January 25, 2013 • by JWT
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence
January 23, 2013 • by JWT
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the latest on Davos, the rise of superbugs, and Google's driverless car. Read about these trends and more on JWT Intelligence
announced today plans to expand JWT Action
operations into Latin America. While traditional channels, family-owned stores and groceries, remain strong in Mexico, modern channels are becoming increasingly sophisticated. JWT Action in Latin America will aide in identifying and understanding Mexico's shifting shopper trends and the opportunities it poses for clients. This new expansion presents vast opportunities for Mexico as the country's economy continues to boom.
December 7, 2012 • by JWT
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence
I wasn't really doing anything last Saturday morning. I'd bought the paper but nothing was grabbing me. I can't even remember how I found myself on a paparazzi site flicking through images of J-Lo and her new Toy Boy visiting Denmark. But a strange feeling came over me when I saw her Toy Boy's cool, red winter boots—actually a shameful fetish-like feeling for a man of 'a certain age'…utter lust. (more…)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the World in 2013, conscientious consumption and nail polish for dudes. Read more at JWT Intelligence
The holiday season and the busiest time of year for retailers is back. In the U.S. the day after Thanksgiving, Black Friday, traditionally marks the beginning of the Christmas shopping season. With the big day looming just around the corner, Digitaria's Miranda Anderson looks at a change in trends this year for retailers who are opting to target mobile devices with tactics like snap-to-shop and shoppable short films to enhance consumers' in-store shopping and point-of-purchase experience.
The Black Friday countdown begins. Projections for this holiday season’s sales are high; ShopperTrak is predicting a 3.3% increase in sales over 2011
. According to the Hay Group, more than half of retail leaders
say they’ll achieve the increase without the help of deep discounts used for the past three holiday seasons.