Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week examine whether millenials are the "screwed generation", The World Bank's Maximizing Mobile report, and wearable technology as the next wave of computing. Read more at JWT Intelligence. Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at eight ways the world will change in 40 years, the move towards mobile payments, and the rise of micro-apartments. Read more at JWT Intelligence. 
The latest report from JWT Intelligence tells us to go outside and PLAY. In the July trend report, “Play As a Competitive Advantage,” JWT Intelligence looks at the importance of play despite today’s productivity-obsessed, always-on culture. The report highlights how companies are injecting the idea of play into their business models, how marketers are promoting adult play in their messaging, and how people feel about the role of play in their lives. Read more about this trend or check out the full report here.