Tag Archives: Play as a Competitive Advantage

JWT’s 10 trends shaping consumer mindset and behavior in 2013

Each year the team over at JWT Intelligence shares their forecast of trends set to drive consumer behavior in the coming year and beyond. The eighth annual “10 Trends Report” reflects evolutions in technology and its growing impact on our everyday lives.  ...READ MORE

Vote for JWT’s SXSW 2013 Panels!

It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your votes for a chance to present! Read on to explore our full list of panels. ...READ MORE

July trend report examines ‘Play as a Competitive Advantage’

The latest report from JWT Intelligence tells us to go outside and PLAY. In the July trend report, “Play As a Competitive Advantage,” JWT Intelligence looks at the importance of play despite today’s productivity-obsessed, always-on culture. The report highlights how companies are injecting the idea of play into their business models, how marketers are promoting adult play in their messaging, and how people feel about the role of play in their lives. Read more about this trend or check out the full report here.