Director of Digital Marketing at JWT Melbourne, Josie Brown, presented at this year’s Australian Food & Grocery Council. Lending her expertise on improving customer communication, Josie offered practical insights into driving business growth through digital. Read her presentation below.

Fifteen years ago, digital marketing was almost as simple as building your new website. Today, there’s much more to think about. As the Internet and our array of gadgets grow, so does complexity. No doubt, the rapid pace of digital media growth has transformed the way consumers behave and interact with each other and businesses. Today I want to look at how consumer technology fits into business strategy and how it can be used to influence shopper choices and generate sales. (more...)