This years’ Adobe Digital Marketing Symposium proved to be extra special for XM Asia Pacific after the agency was awarded the prestigious title of Adobe’s 2013 Digital Marketing Partner of the Year for Asia. The honor acknowledged XM Asia’s commitment to digital innovation through successfully driving value for Adobe Digital Marketing business across the Asia region.
We are excited to announce that the Singapore Tourism Board (STB) has appointed JWT Singapore as its agency of record. Led by Frank Bauer, JWT Singapore CEO, and Valerie Cheng, JWT Singapore CCO, the win is a truly spectacular victory for our APAC region, and also one that reflects JWT’s WORLDMADE talent and creativity. XM Asia, JWT’s digital arm, also triumphed and retained their title as STB’s digital agency, a role they have held for four years. (more…)
XM Asia Pacific, a JWT company, has acquired a majority stake in Thomas Idea, Thailand’s leading digital and interactive media agency, giving XM Asia a foothold in one of Southeast Asia’s most important markets. The synergistic relationship between both agencies will serve to strengthen digital offerings to clients and position XM Asia and Thomas Idea at the forefront of the digital wave sweeping Thailand. (more…)
JWT Asia Pacific made several exciting announcements today including the formation of a new regional executive management committee and several key promotions to help drive business development and creative direction in the fast-growing region. (more…)
In today’s marketing environment, brands and consumers have a symbiotic relationship—a shared goal of creating personalized and enriching everyday experiences. XM’s Paul Soon and Gerard Lim share their thoughts on where the future of brands and marketing communications is headed, and what marketers must do to build a brand that thrives in the 21st century.
Even as we near the middle of 2012, I can’t help but wonder if Steve Jobs were still alive, what he would say about today’s connected consumer. I’ve read and watched countless articles, books and videos on Steve, and I find myself applying my personal passion for consumer experience to his ideas.
Steve was the first to start a social movement around getting people to ‘Think Different’. His attitude toward considering people as human beings first, consumers second, has directly impacted the evolution of brand communications. (more…)