Tag Archives: online

JWT International and Bridgestone Europe take you “Everywhere”

Bridgestone Europe and JWT International are fueling your urge to escape everyday life and explore new places. Continuing the tradition of producing new, innovative and engaging ways to support customers’ journey on the road, the world’s largest tire company teamed up with JWT International for the “Been Everywhere” campaign, a highly interactive online experience that takes users around Europe.   ...READ MORE

Trends Shaping Social Media: Going Private in Public

 
To kick off Social Media Week in New York, JWT Intelligence’s Ann Mack, Director of Trendspotting at JWT, outlined a trend that we’re calling Going Private in Public. This evolution of our relationship with social media will shape consumer behavior in 2013 and beyond. Mack noted that in an era in which living publicly is has become the default, people are finding creative ways to carve out private spaces in their lives. Rather than rejecting social media and sharing tools, people are still reaping the benefits of maintaining a vibrant digital identity while gradually defining a new notion of privacy for the 21st century. ...READ MORE

Going digital at Cannes with Ashadi Hopper

Colliding technology, social, and mobile spheres have helped create a dynamic digital space for advertising over the years. The Cannes Cyber Lions category which now spans websites, mobile, interactive, viral and more has come a long way from simple banners and sites. This year, JWT Sydney’s National Creative Director of Digital, Ashadi Hopper, will return to Cannes to judge the best work in the Cyber category. ...READ MORE