and JWT International are fueling your urge to escape everyday life and explore new places. Continuing the tradition of producing new, innovative and engaging ways to support customers’ journey on the road, the world’s largest tire company teamed up with JWT International for the “Been Everywhere”
campaign, a highly interactive online experience that takes users around Europe. (more…)
There are three platforms that dominate the time people spend online and their names are no surprise – Google, Facebook and Twitter. They have become the backbone of the digital experience and smart brands go where their audience is – so is this the future of advertising? (more…)
To kick off Social Media Week in New York, JWT Intelligence’s Ann Mack
, Director of Trendspotting at JWT, outlined a trend that we’re calling Going Private in Public. This evolution of our relationship with social media will shape consumer behavior in 2013 and beyond.
Mack noted that in an era in which living publicly is has become the default, people are finding creative ways to carve out private spaces in their lives. Rather than rejecting social media and sharing tools, people are still reaping the benefits of maintaining a vibrant digital identity while gradually defining a new notion of privacy for the 21st century. (more…)
Colliding technology, social, and mobile spheres have helped create a dynamic digital space for advertising over the years. The Cannes Cyber Lions category which now spans websites, mobile, interactive, viral and more has come a long way from simple banners and sites. This year, JWT Sydney’s National Creative Director of Digital, Ashadi Hopper, will return to Cannes to judge the best work in the Cyber category. (more…)