Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.
The holiday season and the busiest time of year for retailers is back. In the U.S. the day after Thanksgiving, Black Friday, traditionally marks the beginning of the Christmas shopping season. With the big day looming just around the corner, Digitaria's Miranda Anderson looks at a change in trends this year for retailers who are opting to target mobile devices with tactics like snap-to-shop and shoppable short films to enhance consumers' in-store shopping and point-of-purchase experience.
The Black Friday countdown begins. Projections for this holiday season’s sales are high; ShopperTrak is predicting a 3.3% increase in sales over 2011. According to the Hay Group, more than half of retail leaders say they’ll achieve the increase without the help of deep discounts used for the past three holiday seasons.