• Showing: Posts Tagged ‘Olympics’

    JWT Cannes Contenders Roundup: Week 4

    May 21, 2013 • by
    Time for another round of top Cannes Contenders. Today we share work from Bangkok, Madrid, San Juan and Atlanta. Each delivers key brand messaging in a unique and innovative way. The work includes Oriental Princess "Reflection," GModelo (Corona) "Save the Beach Desktop," Banco Popular "The Race of a Country" and United States Marine Corps "USMC YouTube Brand Channel." Check out the videos after the jump! (more...)

    For honor, for gold, for India

    August 9, 2012 • by
    Sometimes, in the context of watching the world’s most talented athletes compete against one another, it's easy to lose sight of how incredible their talents really are. While some are born with tremendous talent, we safely assume that none have simply strolled into the Olympics. Blood, sweat and tears, hours of grueling training, and a relentless determination to win—that’s what it takes to create an Olympic champion. In a special campaign for the 2012 London Olympics, JWT India created a touching campaign as a tribute to the hard working athletes of India and their undying passion to represent their country. (more...)

    The Best Bits of Blighty

    July 30, 2012 • by
    Mary Poppins, cups of tea, dancing nurses and, let’s not forget, the Queen… jumping out of a helicopter. Friday’s Olympic Opening Ceremony by British Director, Danny Boyle, played with the symbols and central elements of a nation rich with traditions, history and culture. In celebration of Britain’s big year, JWT London’s Business Intelligence took a closer look at Britain, its people and its future. (more...)

    Feel the power: JWT Cairo and Vodafone feature Egyptian National Football Team

    July 26, 2012 • by
    No other event on earth can hold a candle (or a torch for that matter) to the Olympics when it comes to drumming up worldwide excitement. 2012 is a particularly special year for Egypt whose National Football Team will compete in the Olympics for the first time in 20 years. In a recently launched TV spot for Vodafone, JWT Cairo features the team and tells their unique story of perseverance. (more...)